AI-Generated Content In Indian Businesses: Threat Or Opportunity For Growth?

AI-Generated Content: Threat or Opportunity for Indian Businesses

SUMMARY

Introduction:

In the fast-paced digital world today, artificial intelligence is altering the way businesses generate and distribute content. AI tools can create text, images, and even entire stories for everything from social media posts to marketing videos in seconds. It is both a powerful engine for massive growth and efficiency, and a source of new dangers that must be managed. It can also result in risks like fake news and job losses. In this article, we will explore whether AI-generated content is a danger or an opportunity for growth and how Indian media outlets are handling it.

Understanding AI-generated content

All text, image, video, or audio that is created by and is heavily edited by AI programs such as GPTs is referred to as AI-generated content. They work by training on huge amounts of existing data, giving them the ability to generate completely new outputs that look exactly like something a human might come up with.

This means a program can write an entire news story after being provided only with a few facts. The technology can easily complete tasks that once took days in seconds. It can write product descriptions, write code, or design marketing banners in mere minutes. There are many AI tools available online, like ChatGPT, Anthropic, and DeepSeek. Businesses need to understand them and use AI without losing their unique touch.

The Times of India’s approach towards AI

TOI is India’s largest English daily and a major media house. The firm views Generative AI primarily as an engine for new product development and revenue. They use Artificial Intelligence smartly to stay ahead of others and generate visuals for their stories and posts using AI tools to save time. The core strategy is to use AI for hyper-personalization and workflow optimization.

This includes developing an AI anchor for financial news to generate personalized summaries for paying subscribers based on their specific stock portfolios. TOI also experimented with AI for predictions, like election forecasts by blending data with journalist checks. They use AI for drafts and humans to edit them to keep accuracy high and avoid misinformation slips.

The Times of India also uses AI to create fun games such as instant crossword puzzles based on daily news and the rapid generation of thousands of unique copies of new interactive games like ‘Connect,’ saving editorial time and boosting user engagement. Furthermore, AI helps in writing news for specific demographics. It also helps in improving advertising engagement through AI-powered chatbots on social media platforms like WhatsApp.

Other Indian media’s approach to AI-generated content

The media industry in India is adopting a varied approach to AI. Established Media like The Times of India are focusing on optimizing workflow efficiency. They are letting AI handle summaries, translations, and data organization to save the time of human journalists for in-depth reporting and analysis.

Digital Publication, Scroll.in leverages AI for audience analytics, identifying content trends, and crafting high-engagement headlines, while keeping the human editorial as the priority for important considerations. ThePrint is known for its sharp analysis; they make sure that the human journalist is always the final decision-maker. They are focused on maintaining editorial integrity.

The media company sees AI only as an assistant or aid for research and data processing, not as an author. They believe that AI can be biased and can’t grasp areas like politics well. ThePrint is now starting to use AI tools for fact checks to reduce human-made errors like spelling mistakes. They use artificial intelligence behind the scenes, like for SEO, instead of content to prioritize authenticity.

In the creative sector, AI serves as a strong co-pilot; for example, human designers can now focus on ideas and strategic development instead of execution. The company can use AI to create unique and personalized advertisements featuring a celebrity, directly promoting local stores. For underserved areas, AI democratizes tools. Farmers in backward areas can get crop tips and solutions for their problems via AI chatbots.

Opportunities and innovation

AI offers opportunities for businesses to be successful in India, despite risks. AI holds the potential for productivity improvements, as companies could automate tasks, eliminate time and costs, by processing data needed for decision-making. An advertising team can quickly write hundreds of thousands of personalized ads with the help of AI.

They can power sales conversions with hyper-personalization. AI has also been effective in breaking the language barrier. India is a diverse country with several hundred languages in which people communicate. AI can translate or localize content, so that a business can reach customers in any regional language; doors to new markets may be unlocked.

The threats posed by AI

AI-generated content promises efficiency and can complete tasks way quicker than humans, but it has dark sides for Indian businesses. The biggest danger is the spread of deepfakes. These are hyper-realistic but entirely fabricated videos or audio recordings, which can be maliciously used to impersonate anyone.

Circulating these edited videos with false information can manipulate public sentiment, causing severe damage to a company’s or a person’s reputation and financial standing. There has been a rapid circulation of deepfake videos involving prominent Indian figures, and the government is already considering making new laws.

The other key concern is job loss, particularly in the Media and advertising space. AI can also now automate tasks such as writing articles, coding basic software, and addressing simple customer questions, reducing reliance on entry-level jobs. To combat this, humans will have to up-skill and stay out of the automated roles to concentrate on ones that involve human strategic thinking and supervision over the technology, including expertise in AI tools.

Training AI models involves scraping the vast amounts of content on the internet, and yet it’s unclear who actually owns such an AI-generated end product. Businesses will need written internal policies if they are to avoid copyright trouble. Besides this, the input being fed into AI models is biased and thus their output is unfair or wrong, which results in a threat to ethical Indian businesses.

Conclusion:

AI-generated content is an opportunity for Indian companies, promising productivity, efficiency, and market reach. While it has its own flaws, it can also act as a catalyst if used correctly. Artificial Intelligence can transform the workforce; people are slowly viewing AI not as a threat, but as a new tool that allows them to achieve far higher levels of productivity.

We can conclude that the true risk is not the AI technology itself, but the failure of businesses or policymakers to strategically adopt, govern, and master it. The article mentioned how Indian media outlets and businesses are handling AI-generated content.