The home services industry is moving toward even more diversification as platforms seek to incorporate more frequent, higher-value categories into their marketplace. Home services platform Snabbit has officially taken a strategic step in the beauty services segment, launching its instant salon-at-home service in Bengaluru.

The new service is designed to help customers easily get access to trained beauty professionals at their doorstep. The expansion is part of the company’s transition to what has become a highly specialized category that complements its existing core home services business.

Operational model and standout feature

Snabbit started its operations with a special six-week pilot in a dense neighbourhood of Sarjapur, Bengaluru, before formally announcing its operations. According to the company, during this first phase of testing, they managed over 2,000 bookings. 

The hybrid platform’s success was remarkable, as it averaged less than 15 minutes of fulfillment time for this pilot. This time-of-day service sets itself apart from the more traditional appointment-based beauty models, which typically involve booking hours or days ahead.

With a basic network of 25 beauty professionals and approximately 50 bookings processed every day, it’s incredibly enjoyable to run the service. Initial performance metrics suggest a solid fit with Snabbit’s current hyperlocal delivery model, building on the consumer trend toward on-demand and convenience-focused home products.

Skilled workforce and market opportunities

The move into beauty is a natural evolution for the category, says the leadership at Snabbit. According to Aayush Agarwal, the Chief Executive Officer and Founder of Snabbit, beauty services are a high-frequency service where the platform has already created a core base of customers and an extremely large addressable segment. He highlighted that while the ease of meeting instant demand among consumers is seen in different aspects of their everyday lives, the beauty industry was largely a slow and appointment-based entity.

This operational disconnect is a significant opportunity to transform the entire consumer experience from its current complexity and granularity into a much simpler entirety, the company said. With speed, reliability, and precision hyperlocal fulfillment, Snabbit has the momentum to grab today’s market for simple beauty essentials. The strategy focuses on ensuring beauty services are available at a click—they do not require a lot of time to organise on the part of the consumer.

The salon at home offering has been deliberately designed with the convenience, comfort, and trust of the female consumer in mind. Only qualified women beauty practitioners with established experience within the industry are allowed to participate in this service. These professionals are also given further special training at Snabbit’s own training centers to ensure consistency and maintain high service standards.

The platform has also adapted its various cosmetic applications to single-use, monodose packaging and has adopted lightweight beauty kits to help ensure high hygiene standards and minimise product wastage during home visits. Speaking on the category expansion aspect, Dev Priyam said that the demand seen in the first phase was mainly derived from organic word-of-mouth and customer referrals in concentrated pockets where connectivity with people is in the family and neighborhood matrix. The platform has also worked on accessibility by rolling out these services with an aggressive entry pricing that begins from ₹49, with no minimum order value requirements placed on the consumers.

Conclusion

The launch highlights Snabbit’s efforts to redefine the beauty salon nuclear family by focusing on quick, hyperlocal beauty services rather than a modelled appointment concept. With its strong piloting success, quick turnaround, and strong repeat usage, this vertical is a consistent proof of concept for the company.

Snabbit is positioned to slowly integrate this service into its broader application and expand the model across additional micromarkets in Bengaluru and other cities soon, with a potential to revolutionise the ordinary way a beauty need is turned into a truly on-demand consumer journey.