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Bebe Burp Bags ₹8 Cr in Pre-Series A Funding Round Backed by Gruhas Collective

Bebe Burp Bags ₹8 Cr in Pre-Series A Funding Round Backed by Gruhas Collective
Bebe Burp Bags ₹8 Cr in Pre-Series A Funding Round

SUMMARY

Bebe Burp is a baby food brand that got Rs 8 crore investment from the Venture Capital firm Gruhas  Collective Consumer Fund during its pre-series A funding round. The funding round saw the  participation of several new and existing investors. The startup plans to use these fresh proceeds to  scale its operations, enhance its research & development, advance its product development, and  increase its workforce.  

The company plans to expand its services and aim for market expansion this year while strengthening  its market presence in India. The startup previously raised 419k USD in a funding round led by Lets  Venture and its existing investors. The investment was made as a collaboration of Gruhas with the  Collective Artists Network this year. The firm aims to remove all harmful chemicals and preservations  used in the food and make it safer for babies. The company wants to introduce nutritious alternative  with health solutions for kids and encourage healthy eating. Bebe Burp provides instant mixtures,  snacks, cookies, ragi cookies, organic jaggery powder, and more. Bebe Burp may launch new products  and categories using this new investment.  

This natural baby food brand has secured around 419k USD across four rounds since its inception. The  data intelligence platform, tracxn reported that the company had a post-money allotment valuation of  $2.58 million on June 2022. The brand claims to provide products that are made only using 100 percent  natural ingredients and no added artificial flavors or preservatives. The food brand faces competition  from other companies in the same segment such as Baby Destination, The Moms Co, Babease Foods,  Else Nutrition, and Little Charlie, among others. The brand sells its products via its online website, retail  stores, and other e-commerce platforms such as Amazon.  

The baby food manufacturing company plans to expand its services in the global market including  Europe, the Middle East, and Southeast Asia. The startup plans to establish over one lakh offline stores  in India. The brand announced it has served over 1,50,000 customers since its inception. The  development came just when the baby food market saw increased investor interest. The market  research showed that the Indian baby food market sector is expected to grow at a CAGR of 6.1 percent  and cross the $109 billion mark in the next three years. 

Conclusion: 

Bebe Burp is a baby food-making company that successfully secured around 1 million USD in its pre series A funding round. This round was led by Gruhas Collective Consumer Fund as a collaboration with  the collective artist network earlier this year. The company plans to scale its operations and enhance  its services, marketing, and international expansion. The startup focuses on using this investment to  expand its network in the Middle East, Europe, and Southeast Asia. The company wants to launch more  than one lakh retail stores in India to increase its market presence. Bebe Burp aims to provide baby  foods with no chemicals and preservations.

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