QuickShift, the D2C full-stack fulfillment service provider, has already closed a major round of financing, securing a total of ₹22 crore in a pre-Series A round. Atomic Capital led the investment with significant contributions from Axilor Ventures and other top-notch investors. The massive capital inflow is planned strategically to build on the ambitious plans of the company to expand its operations and increase its technological capacity in the fast-changing supply chain environment in India.

Utilization of fresh funds and core offering

The newly acquired capital will be invested in three key aspects that are the focus of the long-term growth and operational excellence of QuickShift. The fundamental area is the improvement of its proprietary, AI-driven fulfillment platform. This platform aims to simplify challenging operational procedures, facilitate critical real-time decision-making, and scale multi-channel programs to a diverse range of brands and enterprises regardless of their size.

In addition to expansion in technology, part of the capital will be invested in enhancing the leadership and operating capacity of QuickShift. This strengthening of internal structure is necessary to deal with the rapid growth. The investment will facilitate strategic geographical growth in major markets located in both North and South India, which will place the company in a position to reach more clients and consolidate its national presence.

QuickShift is a next-generation fulfillment and supply chain technology firm that has made it its mission to assist new-age, enterprise, and Small and Medium Business (SMB) brands to streamline and scale their omnichannel operations without issues. The company has its central product, which is a plug-and-play service that combines the core services, namely integrating technology, infrastructure, and logistics services. This end-to-end visibility and control give the customers the necessary insight into their inventory and order management operations. 

The Founder & CEO, QuickShift, Anshul Goenka, said, “We are on a strong path of growth and profitability, having achieved 100 percent ARR growth over the past 12 months. Our core business grew by 50 percent, while new programs scaled over 100 percent, thus reflecting the trust our customers place in us. At QuickShift, we are reimagining fulfillment and supply chain through technology. Our vision is to build a cutting-edge, full-stack platform that empowers new-age, enterprise, and SMB brands to manage distributed inventories, streamline order processing, and deliver exceptional customer experiences across every sales channel.”

Quotation Source: IndianRetailer.com  

Operational footprint and significant expansion

QuickShift already has a strong operational presence. The company is dealing with considerable amounts of transactions, which are 3 lakh B2C deliveries monthly and 7 lakh marketplace requests monthly. It processes 5,000 quick commerce Purchase Order (PO) replenishments in a month. These values reflect a huge growth of 75% annually in the volume of handling. 

Its services have a global presence of more than 100 D2C and enterprise brands in various product segments with a network of seven fulfillment centers, which cumulatively serve over 29,000 pincodes in India. QuickShift owes its high-reaching and customer-delivery experience to its strong integration with major B2C and B2B courier customers.

The firm has presented an ambitious growth strategy. QuickShift is to expand its current business in major urban centres, such as NCR, Mumbai, Bengaluru, and Kolkata. It plans to have in place purely new fulfillment centers in cities like Hyderabad, Chennai, Ahmedabad, Lucknow, and Indore. 

It also has a design of a smooth integration with well-known marketplaces, including Amazon, Flipkart, and Meesho, and well-known quick commerce platforms, including Blinkit, Zepto, Swiggy, JioMart, and BigBasket, to support both appointment-based and fast-delivery needs.

Atomic Capital led the pre-Series A round and recently declared the final closing of the maiden fund of 400 crores. Atomic Capital functions on a distinct operating VC playbook, which implies a strategy that does not merely involve injecting capital, but also providing direct and operational strategic assistance and direction to its portfolio founders. 

The Founder and Managing Partner, Atomic Capital, Apoorv Gautam, said, “India’s online consumer market has been on a strong upward trajectory since the pandemic. As an early mover in this space, QuickShift has successfully capitalised this opportunity by offering a one-stop solution for logistics and operational needs across a wide spectrum of brands. The company has demonstrated impressive growth and is well-positioned to expand its presence across North and South India, while also accelerating global e-commerce shipping for Indian suppliers and SMBs.”

Quotation Source: IndianRetailer.com  

Conclusion

The ₹22 crore round of funding that was successfully raised by QuickShift, led by Atomic Capital, is a milestone for the company in its quest to be one of the top providers of full-stack fulfillment services in the country. The new capital will enable QuickShift to increase its geographical reach to new cities, invest more in its AI platform, and reinforce its operational infrastructure, which will in turn allow it to further penetrate the market. Its scale of operation, which has been proven by its robust annual growth rates, and the strategic direction provided by its prime investor, cement the ability of QuickShift to withstand the growing nuances of omnichannel and D2C fulfillment and take advantage of the growing digital commerce market of India.