PointAI, a deep-tech firm with its headquarters in Noida that focuses on Artificial Intelligence (AI) and Computer Vision, has already reported raising a significant amount of funds by way of a Pre-Series A round, raising ₹47 crore. Yali Capital led the massive investment with the important involvement of Lip-Bu Tan of Walden International and Tremis Capital. The infusion of capital is a turning point in the company as it has now raised almost $10 million in total funds, making it a step in the right direction of achieving its mission of redefining the online shopping process in the global arena.

Strategic decision and global expansion

The funding announcement follows a significant strategic move of the company: a recent rebranding of the company as Try ND Buy to PointAI. This modification was done with the express intent of capturing the essence of the technology that the company has. The core of innovation of the PointAI is the proprietary parallel AI architecture, an advanced deep-tech product that was created in-house by the dedicated team of scientists. The originality and power of this basis is supported by the fact that the architecture is already supported by a collection of more than 70 international patents.

The newly raised capital of ₹47 crore has a strategic focus as described by PointAI. The capital is specifically aimed at assisting it to expedite the product innovation, increase market presence, and dramatically enhancing its technological capacities. Investing in these core areas, PointAI will leverage its own deep-tech capabilities and scale its activities into new markets.

The decision to invest, in itself, is an indicator of high confidence among the supporters regarding the innovative technological positioning and business potential of the company. PointAI is developing a solution based on its proprietary hypersimulated, patent-backed parallel AI architecture and is quickly deploying an artificial intelligence solution to create a hyper-realistic, real-time, virtual shopping experience, which can effectively fulfill a long-standing requirement in the digital retail space.

The founder and CEO of PointAI, Nitin Vats, said, “Our transformation from Try ND Buy to PointAI marks a new chapter in our journey to redefine how people experience products and services online. At PointAI, we are building next-generation, simulation-based AI models that deliver accuracy and speed, enabling instant, hyper-realistic experiences that bridge the gap between physical and digital retail. Yali Capital’s investment reinforces our vision and fuels our mission to push the frontiers of AI and computer vision for the global e-commerce industry.”

Quotation Source: Entrepreneur  

Market support and fundamental advantage of PointAI

The main technology of PointAI is designed to address one of the most enduring issues of e-commerce, a physical-digital disconnect between the real and digital retail experience. The technology of the company aims at providing online customers with a 100% real-store shopping experience. This is done by enabling users to virtually shop and try on different products, blend and match different items, and even talk to an artificial salesperson in real time, which is all in the online space.

The core benefit of the platform at PointAI is that, technically, it is superior to traditional generative AI models. The proprietary parallel AI architecture allows the production of high-quality media formats, such as pictures, video, and 3D, with a B2B level of accuracy that is important in ensuring e-commerce solutions. PointAI can achieve this quality by consuming much fewer GPU resources and much less processing time.

The efficiency leads to incredible performance and savings. According to the company, the platform can make every file in the media astonishingly fast, which is 1- 2 seconds. Such speed is a transformative benefit in comparison with the several minutes that traditional generative models might sometimes take. In addition to that speed, the platform is only 90% of the cost of other popular GenAI-based options, which can offer a strong economic argument to the large e-commerce companies to embrace the technology. 

The Pre-Series A round was an impressive round that was attended by some of the most notable investors, in addition to the top capital firms. This list of high-profile individual investors has Vijay Shekhar Sharma, Founder and CEO of PayTM, and Vinod Sood, Co-Founder of Hughes Systique, giving the funding a lot of weight and credibility.

PointAI has a proven track record in the market, having won big clients among different e-commerce giants. The existing portfolio of clients includes some of the main industry players, including Amazon SPN, Flipkart, Myntra, and, most recently, Rakuten (Japan). This customer base confirms the B2B level of accuracy of its media generation as well as its capacity to support the requirements of international e-commerce activities.

Conclusion

The ₹47 crore Pre-Series A round financed by Yali Capital is a clear-cut move in the right direction by the deep-tech company based in Noida, PointAI. The capital will be used to invest in key domains, including driving innovation fast, growing its market presence, and strengthening its technological base. With institutional and prominent individual investors and an expanding repertoire of global e-commerce customers, PointAI is well timed to use its technological advantage, particularly its large speed and cost advantages over traditional GenAI, to become a major global force in the future of AI-driven commerce.