Neulife, the performance nutrition company based in Mumbai, has been able to raise a seed funding of $1 million in its first-ever round. This is an important milestone in the brand, which used to be a bootstrapped company before this vital capital inflow. The capital will go a long way in speeding up the growth path of Neulife in the most competitive premium proteins segment, will authenticate its market potential, and will power its global expansion mission.

Leadership and strategic usage of fresh capital

Two prominent companies, Singularity Ventures and Subhkam Ventures, co-led this seed funding round. Other major investors who were involved in the round include Sunicon Ventures, Cosma Ventures, and a few High Net Worth Individuals (HNIs). These investors collectively indicate that there is a lot of confidence in Neulife in its unique market position and its science-based approach toward performance nutrition.

The $1 million in seed capital will be channeled to various strategic areas that are critical to the intended expansion and future objectives of the company. Product Innovation, in which it invests in new product development to refresh its portfolio and make it consumer-friendly.

Research and Clinical Trials, strengthening the research capabilities of the company and increasing its number of clinical trials, strengthening its science-first base. Portfolio Expansion, expanding its existing line of protein products. Global Growth, which allows the brand to grow and expand into other markets across the world.

The Founder & CEO, Neulife, Samit Gupta, said, “As a carb-free ketogenic athlete myself for over a decade now, I have always struggled with my protein supplements – since they were fundamentally designed wrong, and contradict the way Protein actually occurs in nature – always with Fat source for optimal protein synthesis and energy efficiency. With Neulife, we’ve solved that problem, and are creating proteins that go beyond absorption – delivering true metabolic advantages and higher protein efficiency with our patented Ketofuel® MCT technology.  In a market that has, for long, been underserved by generic, copycat supplements, we’re on a mission to plug the gap with metabolically superior Proteins that provide higher protein efficiency and absorption gram for gram against any other Protein, anywhere. The latest seed funding round serves as a key milestone in accelerating Neulife’s journey in the Premium Proteins space, validating our potential and mission, and fuelling our growth.”

Quotation Source: APN NEWS  

Advantages and future vision

The philosophy of Neulife toward protein supplements is an extension of proprietary knowledge on metabolic efficiency, even after the mere notion of protein absorption. Neulife founder and CEO, Samit Gupta, offered an insight into the company’s core innovation, which was driven by his own experience as a ketogenic athlete. In order to deal with this perceived shortcoming of the market, Neulife created a solution: metabolically superior Proteins that seek to provide real metabolic benefits.

The CEO views the funding as confirmation of the mission of the company to fill a significant gap in the performance nutrition market. The final mission of Neulife will be to fill this gap by offering metabolically superior Proteins. According to Gupta, the successful completion of the seed round of financing can be viewed as a milestone that will launch Neulife in the Premium Proteins business, justify our potential and mission, and power our development. The capital gives the company the resources it needs to grow, entrench its product benefits, and implement its vision of being a trusted leader in specialized nutrition.

The Partner at Subhkam Ventures, Rishabh Kathotia, said, “We believe that Neulife is addressing critical gaps in India’s performance nutrition market with its differentiated, science-first approach. Samit and his team bring unmatched experience and R&D depth to this category, which really impressed us and prompted us to invest, helping them build a legacy in this booming industry.”

The Partner at Singularity Ventures, Yash Kela, said, “Neulife’s patented technology and focus on protein efficiency position them uniquely to become a category leader in India and beyond. By blending science and innovation with their domain expertise and advanced research capabilities, Neulife is poised to become India’s most trusted performance nutrition brand; and we’re now happy to be a part of their growth story as their early backer-investor.”

Quotation Source: APN NEWS  

Conclusion

Neulife has managed to raise $1 million in their seed fund round, co-led by Subhkam Ventures and Singularity Ventures is an absolute indication that the investors believe in their differentiated, science-first after their premium proteins space. The company will use its proprietary Ketofuel MCT technology to provide its customers with metabolically superior products, with the plans to deploy the funds strategically in product innovation, research, and global expansion. This capital infusion not only confirms that Neulife has the potential to upset a market flooded with generic supplements, but also sets it on a rocket ship on its way to becoming a category leader in the performance nutrition category, not only in India but around the globe.