Laws of Motion, a New York-based fashion startup has raised $5 million in its seed funding round. The  funding round saw participation from Sequoia Capital’s The Scout Program, Corazon Capital,  California’s Leadout Capital, and angel investors. Other investors include entrepreneurs in the  consumer tech and fashion industry such as Raine Group’s John Howard and Eva Jenabart-Lorenzotti. 

The startup has raised a total of $6.5 million till now. The CEO and founder of this startup, Carly Bigi is  a former Deloitte executive. Carly mentioned that the company uses AI sizing technology that was initially built in an apparel brand, for apparel brands but now the solution is available for other brands  who are willing to give their customers a better experience.

Laws of Motion was founded in 2019 by Carly Bigi as a DTC platform, the startup has developed AI tools that use a one-minute scan of a person  and a quiz to identify perfect sizes for women’s apparel. The AI tools used by this platform offer more  than hundreds of personalized sizes and up to 16 shapes per size.  

The startup is planning to use the funding to get into a new line of business, scale up operations,  enhance its technology, and support expansion into new markets. The SaaS offering will provide brands with real-time access to dashboards to measure conversion rate, size sampling, and return rate. The  managing director of Corazon Capital highlighted their trust in the startup’s potential as the startup  had a technology that worked and resulted in lower returns. The startup will continue to move forward  and invest in DTC fashion brands and an R&D incubator. The Laws of Motion recently launched its  bridal collection and plans more that are shape and size-inclusive. 

Laws of Motion provides high-quality womenswear using its AI-driven technology that virtually predicts  body measurements with 99 percent accuracy. The startup uses its technology to offer its customers a  better online shopping experience by helping them with fits of their sizes, leading to low return rates. While the sector has faced a lower return with $1 Trillion globally, the Laws of Motion only had a return rate of less than 1%. The startup will be soon introducing new features of its AI-driven technology.

Conclusion: 

Laws of Motion is a New York-based fashion startup that has raised $5 million in its seed funding round. The funding round saw participation from Sequoia Capital’s The Scout Program, Corazon Capital,  California’s Leadout Capital, and angel investors. Other investors include entrepreneurs in the  consumer tech and fashion industry such as Raine Group’s John Howard and Eva Jenabart-Lorenzotti.

The startup uses AIsizing technology that was initially built in an apparel brand, for apparel brands but now the solution is available for other brands who are willing to give their customers a better  experience. The startup is planning to use the funding to get into a new line of business, scale up  operations, enhance its technology, and support expansion into new markets. The SaaS offering will  provide brands with real-time access to dashboards to measure conversion rate, size sampling, and  return rate.