The dynamic nature of the wealth tech industry in India has been experiencing an impressive strategic alignment, as InCred Money declared the selection of WPP Media as its new performance marketing partner. This partnership will become one of the foundations of the InCred Money policy, specifically aimed at hastening the next key step of digital development of the platform. The partnership is characterised by a bold mission: to use the best of data, technology, and creative capabilities to not only bring about business deliverables, but also to secure the status of InCred Money as a game-changer in the investment arena. The comprehensive full-funnel marketing approach of the wealth-tech platform has been assigned to WPP Media, with its operations being operated out of its centre in Mumbai.

Strategic mandate and core mission

The decision of WPP Media as an onboarding partner highlights the desire of InCred Money to pursue an intensive, intelligence-based approach to expand its market presence. The reputation of WPP Media in terms of providing measurable outcomes to brands with data-based precision and strategic thinking is a digital-first brand.

The knowledge will play a critical role in developing marketing campaigns that are high-impact and scalable, as well as targeted at long-term business results. The collaboration strengthens the already known capacity of WPP Media to combine intelligence, innovation and agility, which are the key components of creating meaningful and measurable growth in the extremely competitive digital economy.

InCred Money is evolving actively to transform the financial technology landscape in India with its platform, and the core pillars of technology and trust are the two building blocks of the platform. The fundamental objective of the platform is to make advanced financial instruments more democratic.

Traditionally, alternative assets were inaccessible to all typical investors, yet InCred Money is transforming it by making the high-value asset classes accessible to a new generation of users. These assets are specialised products like venture debt, high-yield debt, and unlisted equity. This platform will help enable consumers to diversify their portfolio smartly and accelerate their wealth as they will be empowered to do so and have access to these options.

The CEO, InCred Money, Vijay Kuppa, said, “Investing should feel empowering, not overwhelming. At InCred Money, we’re reshaping the financial ecosystem by building a holistic platform that brings all major asset classes together—from Unlisted Shares and Digital Gold to Equity Broking, and soon, Mutual Funds and US Stocks. Our partnership with WPP Media strengthens this vision by making alternative and emerging investments simple, transparent, and accessible for every investor. We want people to make confident, informed, and meaningful financial choices, so we are committed to expanding the possibilities available to them.”

The President Client Solutions, WPP Media South Asia, Priti Murthy, said, “Performance marketing today goes beyond driving clicks today it’s about engineering sustainable growth. Fintech players like InCred Money are reshaping the rules of engagement, where intelligence, creativity, and agility work together to create lasting impact. This partnership reflects our shared vision to design performance strategies that drive both business results and brand momentum in the digital economy.”

Conclusion

The appointment of WPP Media as the performance marketing agency of InCred Money is the indication of a significant commitment towards innovation in the field of fintech in India. This partnership is well-timed to ensure that InCred Money maximises its digital presence and market share as the country continues to transform and grow its wealth-tech ecosystem into one that is more experience-based and insight-driven. The collaboration offers a new direction to the industry by bringing the renowned performance marketing sense of WPP Media, combined with the ambitious platform of InCred Money, to simplify the complex alternative assets.