Every startup has its pivotal moments, but Brandola‘s tale is marked by an extraordinary  level of personal and financial risk. Founded by Mumbai entrepreneur Madangopal  Gounder, Brandola has transformed into a ₹15 crore annual revenue powerhouse in the  fiercely competitive realm of offline branding and retail marketing, all while overcoming  a staggering ₹1.5 crore loss in its inaugural year. 

Madangopal’s entrepreneurial journey is a testament to discipline and resilience.  Growing up in a lower-middle-class family, he witnessed the value of hard work  firsthand. His father transitioned from a blue-collar worker to a civil contractor, instilling  a strong work ethic in Madangopal. While pursuing a B.Com degree in Mumbai in 2005,  he took on night shifts as a designer to support his family. 

These formative years laid the groundwork for his future. He began his career designing  business cards and promotional materials at an international design agency, gradually  expanding into operations. Over nearly 14 years, he amassed hands-on experience in printing, fabrication, logistics, and client servicing—knowledge that would later set  Brandola apart in the industry. 

Spotting a Crucial Gap in Offline Branding 

By 2023, Madangopal had identified a recurring problem in the offline branding  landscape. Many agencies charged premium prices yet failed to deliver on execution,  quality, and accountability. There was often a disconnect between impressive 3D  designs and their actual implementation, which eroded client trust. 

Determined to bridge this execution gap, Madangopal left his stable job in October 2023  and launched Brandola Marketing Solutions Pvt. Ltd. in December of the same year. The

company was founded on a straightforward yet impactful promise: accountability from  design to installation, with operational excellence at its heart. 

Early Success Followed by a Major Challenge 

Brandola was initially bootstrapped with ₹25 lakh from Madangopal’s personal savings.  The first order arrived in January 2024, and within three months, the company generated  ₹30 lakh in revenue from a single client, even while relying on third-party vendors for  production. 

In March 2024, Brandola’s in-house printing facility became operational, granting the  company enhanced control over costs, quality, and timelines. However, just as the  business began to find its footing, November 2024 brought a significant setback. Poor  hiring choices and supply chain disruptions led to losses nearing ₹1.5 crore. 

Rather than retreating, Madangopal opted to rebuild. Teams were restructured,  processes were tightened, and accountability was reinforced. By the end of the  financial year, Brandola had not only recovered its losses but also regained stability— transforming the crisis into a pivotal leadership lesson. 

Scaling Through Systems, Teams, and Technology 

Today, Brandola boasts a workforce of over 85 individuals and has catered to more than  26 enterprise clients, including Zepto, L’Oréal, Mamaearth, Axis Mutual Fund, Bayer,  and Kenvue. The company operates a 15,000 sq ft manufacturing facility in Vasai,  complete with in-house engineering, fabrication, logistics, and installation teams. 

A standout feature of Brandola is its AI-powered project management platform, which  provides real-time tracking, transparent reporting, and daily updates across over 700  cities in India. The company also conducts audits and post-installation maintenance to ensure sustained brand visibility. 

Financial Performance and Future Aspirations 

Brandola concluded FY 2024–25 with an impressive ₹15 crore in revenue and is aiming  for ₹28 crore in FY 2025–26. While the company has been fully bootstrapped thus far, it  is now open to strategic investments to expedite growth. Its long-term vision is to  establish India’s largest offline branding aggregator, with an ambitious valuation goal of  ₹250 crore over the next three years. 

From a ₹1.5 crore loss to a ₹15 crore turnover, Brandola’s journey is a remarkable  illustration of perseverance, disciplined execution, and system-driven scaling— qualities that define a new-age Indian startup poised for lasting success.