Consuma is an AI-based startup that aims to challenge the traditional approaches to conducting research and has completed a seed funding round. It has raised a total of $1.3 million. The Equirus InnovateX Fund led this substantial capital injection. Other influential angel investors were also involved in the funding round, which highlighted the great optimism in the technology and the market potential of Consuma. This investment will speed up the process of turning the company around in the consumer research world.

Core mission and replacing traditional research with AI

Consuma’s platform operates based on substituting the old research techniques, i.e., surveys and focus groups, with the analysis of digital behavior, which is AI-based. This transformation allows brands to gain access to faster, richer, and more affordable insights than those of older models. The freshly acquired capital will be invested to grow the company more quickly, enhance its technologies, and provide the delivery of insights between the source and the strategy in minutes instead of weeks.

The fundamental purpose of Consuma is to make consumer research AI-friendly, which is an important reaction to the dynamism of consumer behavior. The AI Engine of the startup can provide research within 30 minutes, which is a significant improvement over the old timeline of 2-3 months. The service cost is only 1/10 of the expense of traditional methods. This increased efficiency is combined with a much greater scale of data, with the platform able to analyze 1,000x more data than conventional methods. The pace and magnitude of this AI-driven solution is made to be in such a way that brands utilizing Consuma will end up outshining their rivals who do not utilize this innovative technology.

Market and strategic investment

Though Consuma is a relatively new company, it has already shown considerable market penetration and customer adoption. The company was founded in 2021 by Abhilash Madabhushi, who is in his second year at PES University and has built a solid client base at a fast rate. Within six months of its open launch, Consuma already has more than 35 international brands in its active portfolio.

The list of prominent customers the company has served is remarkable, with such giants as Godrej, Britannia, and Foxtale. The platform of Consuma is fundamentally changing the way these businesses perceive and utilize consumer intelligence. The high speed of research can provide the brands with faster and smarter decisions in the rapidly evolving market, essentially transforming consumer knowledge into a competitive advantage.

Sadhika Agarwal, Principal Officer of the Equirus InnovateX Fund, who led the round, gave the reasons why they invested in Insiteq, noting that insights have a low shelf life in the current market. She indicated that in the era of fast trade, where consumer demands evolve on the fly, brands could no longer afford to wait several months with million-dollar research efforts.

The strategic investment will assist the company in growing more quickly and expand its technology to support its distinctive value proposition of providing quick and actionable consumer insights. This investor mindset reinforces the view that the AI-oriented approach of the Consuma is an inevitable development in the brands that aim to stay competitive in the contemporary consumer environment.

Conclusion

The successful seed funding of $1.3 million for Consuma by Equirus InnovateX Fund is a milestone in the modernization of consumer research. The startup directly competes with the slow, costly, and limited data of traditional surveys and focus groups by using its powerful AI Engine to analyze extensive data on digital behavior. With an established journey in serving more than 35 brands around the world, and an apparent plan to boost its technology and market penetration, Consuma will deliver on its pledge of offering faster, richer, and cheaper insights, which will change the manner in which brands make data-driven decisions.