Beeble AI is a South Korean VFX startup that raised $4.75 million from Basis Set Ventures in its seed  funding round at a valuation of $25 million. The funding round saw the participation of various new  and existing investors including Fika Ventures. The startup plans to use these fresh proceeds to scale  its operations, enhance its technologies, market expansion, and develop more innovative AI solutions. 

The startup claims to solve the high-cost VFX tools problems that independent filmmakers and content  creators face with larger productions. Beeble AI developed virtual lightning solutions for its users to  address high-quality visual effects to level them with the film industry and empower indie filmmakers.  The company has worked with the machine learning and artificial intelligence research team of the  gaming company Krafton. The co-founder of Beeble AI mentioned that lightning plays a crucial role in  filmmaking and photography but there were no AI companies focused on “lightning” so the startup  moved its focus to this field. 

The main service offered by this company is SwitchLight Studio which is a desktop application that provides its users with relighting and composition services within a virtual environment. The startup  plans to rebrand SwitchLight studio and Virtual studio in Q3 of this year. The co-founder and CEO of  Beeble AI, Hoon Kim mentioned that the primary aim of the startup is to work on virtual lightning but  the firm is expanding its range towards developing comprehensive virtual studios. The startup aims to  create an application that can compete with major Hollywood studios in the future. Beeble AI claims  that its AI model reduces budget constraints and allows its users to create Hollywood-worthy shots  while sitting in their room using an iPhone. 

The film production uses green screens or giant LED walls to create the illusion of on-location shooting  without actual travel which is very expensive with high cost and complexity. To tackle this the startup  is developing virtual studios. The CEO of the startup told TechCrunch in an interview that Beeble’s  virtual production platforms virtualize real actors into a virtual world. This will enable the filmmakers  to access various locations, real-time effects, and lighting and use various features with only a phone  that will allow film production at an affordable budget. The development came just when the Virtual  production sector was gaining the interest of the investors. 

Conclusion: 

Beeble AI is a VFX startup that offers an online application with various lighting and composition  services. This South Korea-based startup secured $4.75 million in its seed funding round at a valuation  of 25 million USD. The funding round was led by Basis Set Ventures with the participation of Fika  Ventures. The company intends to use this fresh capital to enhance its AI capabilities, scale its  operations, and expand its network. Beeble AI leverages advanced technologies to offer an AI model  to reduce budget constraints and allow users to create high-quality shots. The main product offered  by the firm is SwitchLight Studio which offers various services to filmmakers and content creators.