Kindlife is a D2C startup that offers beauty and wellness products. The startup secured 8 million USD  from MIXI Global Investments and JB Dooeun Tk Fund in its series A funding round. This funding round  saw participation from angel investors and existing investors including Kalaari Capital. Entrackr  reported. The startup intends to use this fresh capital to scale its operations, and product  development, increase its offerings, and expand its network in the international market. 

The company uses proprietary AI technology to provide personalized skin care products and  customized wellness routines. The platform offers various beauty brands and exclusive access to  trending global beauty products globally including Korean and Japanese brands. The company aims to  expand its services while developing strong connections between Japan, Korea, and India. The  application has beauty creators who share their experiences using the products and  recommendations. The creators take a content-first approach to educate and promote the latest K beauty products to consumers. The artificial intelligence allows the platform to analyze the product’s  ingredients and help users understand how variousskin types will react to the products. This technique  enables users to find the products to fit into their routines.  

The co-founder of Kindlife, Radhika Ghai told inc42 in an interview that the brand prioritizes the  authenticity and quality of products. She highlighted that the company is committed to providing quality global beauty brands with a focus on Japanese and Korean beauty products. The startup  currently focuses on meeting the growing demand for K-beauty brands in India. The company aims to  use this new investment to onboard more Korean and Japanese beauty brands in the Indian Market.  Kindlife faces competition from other beauty and personal care brands including Lotus Herbal. 

The startup previously secured $2.5 million from Java Capital, Kalaari Capital, and Titan Capital during  its seed funding round in 2021. Kindlife mentioned that it plans to launch more than 20 Korean and  Japanese beauty brands on its platform this year. The beauty brand offers several wellness and beauty  products including toners, cleansers, and lotions. The products offered by the company are  scientifically tested and expert-formulated. The development came just after the Indian beauty and  wellness startup ecosystem saw increased interest from investors. The investment will help the  company enhance its product offerings and services. 

CONCLUSION: 

Kindlife is a personal care and beauty product-selling AI-powered startup that secured $8 million in its  series A seed funding round. MIXI Global Investments and JB Dooeun Tk Fund led the funding round  with the participation of Kalaari Capital and other angel investors. The company intends to use these  fresh proceeds to scale up its operations, expand its network, meet market demands, and strengthen  its connectionsin Korea and Japan. The company offersits products through online platforms including websites. The company provides clinically tested skincare products customized according to the different skin types. The startup faces competition from other personal care and beauty brands such  as Louts Herbals, MamaEarth, and Hello Bello.