India’s e-commerce sector is one of the fastest-growing in the world. This is a country where people used to wait for two weeks for an online purchase to arrive, and now order groceries to be delivered in ten minutes.

The market is estimated to grow to $325 billion by 2030, with an annual growth rate of 27%. Over 60% of e-commerce traffic comes from Tier-2 and Tier-3 cities.

Three types of companies compete in India’s e-commerce sector: general marketplaces (Flipkart, Amazon), social commerce (Meesho), and quick commerce (Blinkit, Zepto).

Here are the 10 companies that define this market.

Quick Comparison

Rank	Company	Founder(s)	Founded	Owner / HQ	Category
1	Flipkart	Sachin Bansal & Binny Bansal	2007	Walmart (~77%), Bengaluru	General marketplace
2	Amazon India	Jeff Bezos	2013 (India launch)	Amazon.com Inc., USA	General marketplace
3	Myntra	Mukesh Bansal, Vineet Saxena, Ashutosh Lawania	2007	Flipkart Group / Walmart, Bengaluru	Fashion
4	Meesho	Vidit Aatrey & Sanjeev Barnwal	2015	SoftBank, Meta (investors), Bengaluru	Social commerce
5	Nykaa	Falguni Nayar	2012	Falguni Nayar family (majority), Mumbai	Beauty & Fashion
6	JioMart	Mukesh Ambani	2020	Reliance Retail Ltd, Mumbai	Grocery & General
7	AJIO	Vineeth Nair (CEO)	2016	Reliance Industries Ltd, Mumbai	Fashion
8	Snapdeal	Kunal Bahl & Rohit Bansal	2010	Founder-led (private), New Delhi	Value marketplace
9	BigBasket	Hari Menon & V.S. Sudhakar	2011	Tata Digital, Bengaluru	Grocery
10	FirstCry	Supam Maheshwari & Amitava Saha	2010	Brainbees Solutions Ltd (listed), Pune	Baby & Kids

Flipkart – India’s Largest E-Commerce Company

Image Courtesy:Flipkart(Official Website)

• Founded: October 2007
• Founders: Sachin Bansal & Binny Bansal
• Owner: Walmart Inc. (~77%)
• HQ: Bengaluru, Karnataka

Flipkart was founded by IIT Delhi alumni Sachin Bansal and Binny Bansal (no relation) in October 2007 in Bengaluru. They launched India’s first-ever online bookstore with four lakh INR of funding. In 2018, Walmart bought a majority stake (77%) for 16 billion USD – the largest e-commerce acquisition at that time.

Flipkart is India’s largest e-commerce company by online revenues – the revenue was estimated at USD 24776 million in 2025 (ECDB).

What it does: Flipkart is India’s largest horizontal marketplace – it connects millions of Indian buyers and sellers. The company has its logistics arm, Ekart, which ensures nationwide delivery of goods.

Services offered: general marketplace (electronics, clothing, furniture, groceries), logistics (Ekart), Flipkart Pay Later, Flipkart Wholesale (business-to-business), Shopsy (social commerce marketplace for Tier-2 and Tier-3), Big Billion Days (annual sale), Flipkart’s quick commerce (Flipkart Minutes).

Amazon India: The Global Giant with Local Roots

Image Courtesy:Amazon(Official Website)

• Founded: June 2013
• Founder: Jeff Bezos
• Owner: Amazon.com Inc., USA
• HQ: Bengaluru, Karnataka

Amazon.in was launched in June 2013 – Jeff Bezos’s company has invested over 6.5 billion USD in India’s e-commerce development. Amazon captures around 30- 35% of the e-commerce marketplace with a GMV (Gross Merchandise Volume) of 18–20 billion USD and 100+ million registered users.

Amazon Prime’s hybrid nature (video streaming and fast delivery) makes it India’s most popular platform: customers can use Prime Video while waiting for their packages.

What it does: Amazon.in is a marketplace for global products for Indian consumers and for services for Indian businesses. Additionally, Amazon Web Services (AWS) offers cloud computing services for companies, while Prime Video provides access to movies and TV shows.

Services offered: general marketplace (all categories), Prime Video, Prime membership (delivered goods, video content), Amazon Pay, AWS cloud, Amazon Business (business-to-business), Amazon Bazaar (unbranded products for a price-conscious consumer).

Myntra – India’s Leading Fashion Marketplace

Image Courtesy:Myntra(Official Website)

• Founded: 2007
• Founders: Mukesh Bansal, Vineet Saxena, Ashutosh Lawania
• Owner: Flipkart Group (Walmart)
• HQ: Bengaluru, Karnataka

Launched by IIT Delhi alumni in 2007, Myntra transitioned from a unique gift marketplace to a fashion marketplace – one of the smartest pivots in India’s e-commerce history.

Acquired by Flipkart in 2014 for 330 million USD, Myntra is one of the most profitable Indian e-commerce companies – it reported a net profit of 548.3 crore INR for FY25. Over 50% of India’s online fashion customers are on Myntra – the marketplace boasts 5,000+ domestic and international labels.

What it does: Myntra is the most popular online marketplace for Indian and international fashion.

Services offered: fashion marketplace, M-Now (30-minute fashion delivery), style advice, labels (Nike, Zara, H&M), loyalty program, Myntra Studio (content creation).

Meesho – The Zero-Commission Social Commerce Network

Image Courtesy:Meesho(Official Website)

• Founded: December 2015
• Founders: Vidit Aatrey & Sanjeev Barnwal
• Owner: Private (majority: SoftBank, Meta)
• HQ: Bengaluru, Karnataka

Meesho’s “Meri Shop” concept helped create a network of millions of women across Tier-2 and Tier-3 cities reselling fashion, home décor, and personal care items. The zero-commission marketplace saw rapid growth fueled by word-of-mouth marketing and social media.

With a GMV of 7–8 billion USD, Meesho records 120 million monthly users and is growing the fastest among India’s e-commerce companies – up 32% year-over-year (YoY).

What it does: Meesho connects bargain-hunting Indian women with hostesses across Tier-2 and Tier-3 cities willing to sell goods on consignment.

Services offered: zero-commission social commerce marketplace, WhatsApp and social media, unbranded and semi-branded products, cash on delivery (available in 27,000+ Indian postcodes), Meesho Supply (business-to-business).

Nykaa – India’s Largest Beauty Marketplace

Image Courtesy:Nykaa(Official Website)

• Founded: 2012
• Founder: Falguni Nayar
• Owner: Falguni Nayar (majority), listed (BSE/NSE) |
• HQ: Mumbai, Maharashtra

Falguni Nayar, former Kotak Mahindra Bank CFO and one of India’s most renowned serial entrepreneurs, founded Nykaa at the age of 49. India’s most popular beauty marketplace went public in November 2021.

With 4,500+ brands, Nykaa attracts customers with its informative content (beauty and skincare tutorials, etc.), not aggressive discounting. The company’s competitive advantage is challenging to bypass.

What it does: Nykaa is India’s most popular online marketplace for beauty and fashion, offering its customers authentic products and content.

Services offered: beauty products (Nykaa.com), fashion marketplace (Nykaa Fashion), Nykaa D2C (own-label beauty and fashion labels: Kay Beauty, Dot & Key), Nykaa Man, physical retail stores (beauty and fashion), Nykaa’s content (beauty tutorials), subscription-based services.

JioMart – Grocery eCommerce Marketplace by Reliance

Image Courtesy:JioMart(Official Website)

• Founded: 2020
• Owner: Reliance Retail Limited (Reliance Industries; Chairman: Mukesh Ambani)
• HQ: Mumbai, Maharashtra

JioMart is the brainchild of billionaire Mukesh Ambani, Reliance’s chairman. It was launched at the onset of the COVID-19 pandemic in May 2020 and immediately acquired a significant following among India’s kiranas (local convenience stores) and big-box retailers like Reliance Fresh and Smart Bazaar.

JioMart utilizes WhatsApp for order-taking, enabling it to reach India’s low-digit consumers.

What it does: JioMart combines India’s biggest retail network (offline) with cutting-edge e-commerce (online).

Services offered: grocery and daily necessities, general merchandise, electronics and fashion, WhatsApp ordering, Smart Commerce (offline kiranas digitize their operations).

AJIO – India’s Fastest-Growing Fashion Marketplace

Image Courtesy:AJIO(Official Website)

• Founded: 2016 |
• CEO: Vineeth Nair |
• Owner: Reliance Industries Limited (Reliance Retail) |
• HQ: Bengaluru, Karnataka

Founded in 2016, AJIO is a joint effort of Reliance Retail and India’s fashion labels to sell clothing and accessories on a large scale. AJIO controls approximately 30% of India’s monthly active users in the online fashion segment, competing directly with Myntra.

For private-label products, AJIO has full control over pricing, while other labels’ goods are sold on a margin basis.

What it does: AJIO is a fashion and lifestyle marketplace, selling various clothing, accessories, lifestyle products, and home décor.

Services offered: fashion marketplace, AJIO Luxe (designer labels), private labels, seasonal sales (Big Bold Sale), delivery across 29,000+ postcodes.

Snapdeal – Value Commerce Marketplace

Image CourtesySnapdeal(Official Website)

• Founded: February 2010
• Founders: Kunal Bahl & Rohit Bansal
• Owner: Founder-led; private
• HQ: New Delhi

Snapdeal was India’s third-largest e-commerce marketplace before Flipkart’s Walmart acquisition in 2018. In 2017, Snapdeal rejected a potential 7–8 billion USD acquisition by Walmart, which later acquired Flipkart.

Snapdeal 2.0 now offers value deals on 15 million+ products across 750+ categories and delivers to over 96% of postcodes.

What it does: This value commerce marketplace targets India’s price-sensitive population and operates its marketplace in local markets.

Services offered: value marketplace (fashion, electronics, homeware, fitness), third-party logistics, delivery to 27,000+ postcodes, cash on delivery, seller platform.

BigBasket – India’s Largest Online Grocery Store

Image CourtesyBigBasket(Official Website)

• Founded: 2011
• Founders: Hari Menon, V.S. Sudhakar & team
• Owner: Tata Digital (Tata Group), majority stake: 2021
• HQ: Bengaluru, Karnataka

BigBasket was launched in 2011 and initially operated as an aggregator for grocery stores. Tata Digital bought a majority stake in the company in 2021. The online grocery store is now part of India’s largest conglomerate, Tata Group – and it has delivered on profitability: the company posted positive EBITDA figures recently.

What it does: BigBasket is India’s leading online grocery store directory, offering scheduled delivery of all kinds of grocery products.

Services offered: scheduled grocery delivery (fresh fruits, vegetables, dairy, etc.), bbdaily (daily milk delivery), bbinstant (quick commerce), BBStar subscription service, Tata group products (pharmacies and hypermarkets).

FirstCry – India’s Largest Baby & Kids Marketplace

Image CourtesyFirstCry(Official Website)

• Founded: 2010
• Founders: Supam Maheshwari & Amitava Saha
• Owner: Brainbees Solutions Limited (listed on BSE/NSE, 2024 IPO)  
• HQ: Pune, Maharashtra

Founded in Pune in 2010, FirstCry focuses on one vertical: baby products. The company went public in August 2024; its FY24 revenue was estimated at 6,481 crore INR.

FirstCry is India’s most popular baby and kids’ product marketplace, and SoftBank is one of its major investors.

What it does: FirstCry is India’s most popular online and offline marketplace for baby, toddler, and kids’ products.

Services offered: baby and kids’ marketplace, 900+ company-owned stores, FirstCry International (UAE, Saudi Arabia, Singapore), parenting content and community, school uniform segment.

Key Market Data

Metric	Value
India’s e-commerce market size (projected 2030)	$325 billion
Flipkart online revenue (ECDB, 2025)	USD 24,776 million
Amazon India GMV estimate	USD 18–20 billion
Meesho GMV estimate	USD 7–8 billion
Myntra FY25 revenue	₹6,042.7 crore
Myntra FY25 net profit	₹548.3 crore
Quick commerce GMV (2026)	₹40,000+ crore (~$5B+)
E-commerce traffic from Tier-2/3 cities	60%+
BigBasket GMV	$1 billion+
FirstCry FY24 revenue	₹6,481 crore

FAQs

What is the number one e-commerce company in India?

Flipkart is India’s largest marketplace by online revenues, with 24,776 million USD in 2025 (ECDB). Flipkart is owned by Walmart Inc. (77%). Amazon is the closest competitor to Flipkart, with a higher Gross Merchandise Volume (GMV), which is 18–20 billion USD.

Who is Flipkart’s founder?

Flipkart was founded by Sachin Bansal and Binny Bansal (no relation) in October 2007. Sachin and Binny Bansal, young IIT Delhi graduates, started their e-commerce adventure in Bengaluru. The two future billionaires met while working at Amazon.in. Amazon’s acquisition of the startup Snapdeal in 2018 was one of the highest-profile takeovers in India’s history.

Is Myntra owned by Flipkart?

Yes, it is. Myntra, India’s most popular women’s fashion marketplace, is owned by Flipkart. Myntra was acquired by Flipkart in 2014 for 330 million USD.

What is the difference between Meesho, Flipkart, and Amazon?

Meesho is a zero-commission social commerce marketplace. Ordinary people can post their items for sale on social media. Meesho is different from Flipkart, Amazon, and other traditional marketplaces. Meesho’s main market is Tier-2 and Tier-3 India, and it has 120 million users per month.

Who founded Nykaa, and when was it listed on the stock market?

Nykaa was founded in 2012 by Falguni Nayar, a successful investment banker. The company was listed on the stock exchange in November 2021. Before founding Nykaa, Falguni Nayar was the CFO of Kotak Mahindra Bank and is one of India’s highest-profile businesswomen.

What is the difference between JioMart and AJIO?

JioMart and AJIO belong to the same owner, Reliance Industries. JioMart is a general store that sells daily necessities, while AJIO is a fashion marketplace.

Is BigBasket a part of the Tata Group?

Yes, it is. BigBasket is owned by Tata Digital. This online grocery store directory has allied with the Tata Group and is now a part of India’s largest conglomerate.

How large is India’s e-commerce market?

India’s e-commerce market is projected to be worth 325 billion USD by 2030. Quick commerce is one of India’s most promising e-commerce trends. It is predicted to be worth more than 40,000 crore INR in Gross Merchandise Volume (GMV) by 2026. Over 60% of India’s e-commerce traffic comes from Tier-2 and Tier-3 cities.

What is the best e-commerce site for fashion in India?

Myntra is India’s biggest online marketplace for fashion and has more than 5,000+ domestic and international labels. AJIO (Reliance) is the fastest-growing online marketplace for fashion in India and has 30% of India’s monthly active users in the fashion segment.

Which of India’s e-commerce companies are publicly listed?

Nykaa is a publicly listed company on the BSE and NSE stock exchanges. Nykaa went public in November 2021. FirstCry (Brainbees Solutions) went public in August 2024. Flipkart and Meesho are private companies, but it is said that Flipkart is preparing for an IPO in the near future.

Conclusion

India’s e-commerce market has grown tremendously in the last decade and is still growing. Flipkart and Amazon are the largest e-commerce companies in India, but other marketplaces are gaining ground.

Meesho, for example, has a unique concept of social commerce. Myntra focuses on the booming women’s fashion segment. India’s e-commerce market is expected to grow to over 325 billion USD by 2030, and it will be even more exciting to watch how the big five battle it out for dominance.