Crenny has raised ₹5 crore in a funding round led by several High Net Worth Individuals (HNIs) from Ahmedabad and Gujarat. The fresh capital will accelerate the startup’s vision of building an AI-powered digital commerce infrastructure that helps retailers automate customer engagement, streamline operations, and scale their businesses through conversational commerce.Crenny’s platform strengthens the growing ecosystem of AI startups in India by helping retailers automate customer engagement.

The investment marks an important milestone for Crenny as it strengthens its position in India’s rapidly growing AI commerce ecosystem. By integrating artificial intelligence, messaging platforms, and commerce automation, the startup aims to simplify how businesses connect with customers and manage digital sales.

Crenny to Strengthen AI-Powered Digital Commerce

With this funding, Crenny plans to enhance its AI-driven platform, enabling businesses to integrate conversational commerce, automated customer support, intelligent ordering systems, and personalized customer engagement into a single ecosystem.

As consumer preferences continue shifting from traditional websites and mobile apps to messaging-based interactions, Crenny is building infrastructure that allows businesses to deliver faster, smarter, and more engaging customer experiences.

The platform combines AI-powered ordering, customer relationship management (CRM), marketing automation, and backend commerce tools, helping retailers improve operational efficiency while increasing customer satisfaction and retention.

Investment to Accelerate Product Innovation

The ₹5 crore investment will primarily be used to strengthen Crenny’s technology infrastructure, accelerate product development, and shorten deployment cycles.

Founded by Rachit Dave and Raj Kothari, Crenny focuses on building scalable software that enables businesses to sell products, engage customers, and manage digital operations through intelligent automation.

Unlike conventional commerce software that focuses mainly on transactions, Crenny’s platform supports the entire customer lifecycle—from customer acquisition and product discovery to ordering, relationship management, and post-purchase engagement.

This long-term product strategy positions the startup to meet the growing demand for AI-powered retail solutions across India.

Crenny Delights Demonstrates Real-World Adoption

To showcase its technology, Crenny launched Crenny Delights, its flagship online marketplace featuring authentic regional food brands from across India.

More than just an e-commerce platform, Crenny Delights serves as a live demonstration of how AI-powered commerce infrastructure can help traditional businesses reach customers nationwide.

The marketplace currently delivers products across 50+ cities in India, enabling regional brands to overcome logistics and distribution challenges while expanding into new markets.

Its early success validates the growing demand for curated regional products supported by modern digital commerce technology.

Founders Bring Proven SaaS Experience

Before launching Crenny, founders Raj Kothari and Rachit Dave successfully built MyClassCampus, an enterprise Software-as-a-Service (SaaS) platform.

After scaling the business, the founders completed a multi-million-dollar exit by selling MyClassCampus to a Bengaluru-based venture-backed technology company.

Their previous entrepreneurial experience provides deep expertise in building scalable software platforms, which they are now applying to transform India’s retail technology ecosystem.

Future Growth Strategy

Crenny plans to use the newly raised capital to expand its AI platform, develop advanced conversational commerce products, and onboard more merchants onto its ecosystem.

The company will also invest in merchant enablement programs, helping businesses adopt AI-driven commerce solutions with minimal technical complexity.

As conversational commerce continues to reshape online shopping, Crenny aims to replace fragmented marketing, ordering, and customer support systems with one intelligent platform that simplifies business operations while enhancing customer experiences.

Conclusion

Crenny’s ₹5 crore funding highlights the growing investor confidence in AI-powered commerce solutions for India’s retail sector. By combining conversational commerce, automation, customer engagement, and intelligent business infrastructure, the startup is building a next-generation platform for digital retail.The company’s solutions are designed to support e-commerce companies in India with conversational commerce and digital customer experiences.

The rapid expansion of Crenny Delights across more than 50 cities further validates the market demand for technology that connects regional businesses with customers nationwide. As digital commerce continues to evolve, Crenny is well-positioned to help retailers embrace AI, improve customer engagement, and unlock long-term growth.