Mekr is among the leading startups working on the design and manufacturing of consumer electronics. Mekr has raised ₹67 crore through its Series A round. Avaana Capital led this major capital infusion. The round also included active participation from a group of strategic angel investors and multiple current investors, including Titan Capital and Better Capital. This milestone shows that investors are increasingly interested in the manufacturing prowess of India and the need for premium and indigenous electronic appliances.

Newly acquired funds

As Mekr moves towards the next step in its expansion, the newly acquired funds will be used for several salient operational goals. A portion of the funds would be spent to enhance the company’s R&D efforts to continue developing and producing innovative designs in the consumer electronics space.

Apart from building up physical assets, Mekr will focus on adding staff in the areas of engineering and design, and in logistics, to be able to accomplish its goal.  Mekr is also focusing its attention on developing its supply chain and logistics capabilities in order to shorten the time-to-market and optimize the costs for its customers. With this entire scaling strategy in place, Mekr will be capable of providing itself as a reliable manufacturing partner.

Ability and long-term vision

Established with the vision to streamline and modernize the electronics manufacturing process across India, Mekr provides a comprehensive suite of services throughout the product life cycle. This includes early product design, engineering of hardware, sourcing of raw materials, and large-scale production. 

The startup’s vertically integrated platform would enable consumer electronics companies to bring their concepts to market faster and with increased accuracy. The “Made in India” movement is expected to be the primary focus of Mekr as a way to decrease the reliance on imported raw materials and finished products, providing a competitive local alternative.

One key factor in differentiating the startup in a traditionally fragmented sector has been its capacity to control the complicated supply chain and offer transparent tracking of production.  Mekr’s ability to get funding for Series A has been achieved at a time when the Indian government is pushing for electronics manufacturing on the back of various incentives. The startup has already made a mark in the markets, being involved in working with several known brands and several startups for the launch of various electronic products. 

As part of its efforts to achieve greater diversification in the future, Mekr intends to explore alternative business segments, including parts for electric vehicles and industrial electronics. The ultimate objective of the firm is to emerge as a premier high-tech manufacturer, which will produce superior quality products using innovative technologies that are sustainable.

Conclusion

The startup is addressing an area of critical need in the consumer electronics sector that’s focused on localized production through implementing sophisticated design capabilities and strong manufacturing structures.

As evidenced by the history of Mekr, innovation and performance lead to global competitiveness, and the organization is set to contribute meaningfully to India Inc’s goal of achieving technological advancement and growth through its mission of realizing Atmanirbhar Bharat. There is potential for Mekr to impact the local supply chain significantly and permanently as the firm expands its presence.