The move by OG Media 360, a progressive and new-age media and brand-building agency, to boost its Intellectual Property (IP) portfolio by announcing a landmark acquisition is strategic. The agency has also managed to acquire Times of Business, a reputable and powerful business news franchise. This is a strategic step that is directly related to the overall, long-term purpose of the agency, which is to build the most influential digital-first business media network in India, by being very careful in its construction. The major plan of this vision is the consolidation of high-impact intellectual properties into one cohesive and unified ecosystem to provide a maximum reach and thematic coherence to the digital domain.

Comprehensive ecosystem and newly acquired entity

Times of Business, the newly acquired entity, has managed to become one of the most popular Instagram-first business news communities. It has established itself as a reputable source of updated business information presented in real time, with value-added market insights and content that is of interest to the growing startup industry in India.

With time, Times of Business has developed a highly followed and loyal customer base whose major makeup is founders, seasoned professionals, and business enthusiasts who follow the platform in their daily intake of information. This specialized and high-retention community integration is a significant addition to the digital capabilities of OG Media 360, as well as its positioning in the market.

This purchase is not only an addition of a new brand but also an enhancement and expansion of the current network of OG Media 360. The Times of Business property will be incorporated into the greater digital system of the agency, the DOC Media Universe.

This broad universe has several successful and focused content IPs, namely, StartupByDOC, BusinessByDOC, and Startup IndiaStories. With Times of Business joining this club, OG Media 360 gains tremendous power to report and shape the entire business news, including both startup stories and macro business and market trends.

Growth roadmap

The aggressive growth roadmap that OG Media 360 has already outlined is specifically aimed at making Times of Business the top digital-first business content player in the country. This future roadmap is multi-dimensional since much emphasis is placed on the expansion of the brand on external platforms. The main expansion strategies include the development of a strong multi-platform presence on strong professional and content-oriented networks, including LinkedIn, YouTube Shorts, and X (previously Twitter).

The growth will be supported by the launch of new and higher-value forms of content, such as the debut of new daily video explainers focused on breaking down the complicated issues related to business, finance, market trends, and the current trends in startups. Moreover, the DOC ecosystem will also release a unique founder and industry leader interview series that will provide comprehensive insights and practical vision to readers.

The OG Media 360 will launch a new high-end offering under the TOB Insiders brand to appeal to the most devoted audience. The advanced partnership-based model will be prioritized for the growth of monetization through brands, startups, and fintech companies interested in identifying a targeted engagement with the influential audience of the agency. A fundamental part of this plan will be the careful utilization of cross-distribution on all OG Media 360 Intellectual Properties, whereby high-impact content has the reach and impact on the whole unified digital network. 

Conclusion

The Times of Business acquisition is a conclusive and strategic fast-track on OG Media 360 aimed at developing the most powerful and dominant social-first business media network in India. Combining a highly successful, community-based property with an explicit emphasis on digital platforms, OG Media 360 is not only an addition and invention of an asset, but a gathering of high-impact IPs to make content experiences deeper and more meaningful. This acquisition will precondition the newly enlarged organization to implement an aggressive plan of platform growth, novel content format delivery, and specialized community development, making the DOC Media Universe, with Times of Business at its core, perfectly placed to become the leader of platform-based digital business stories in India.