Introduction:

Oral health is important for everyone, and the toothpaste industry helps you keep your smile bright. The toothpaste industry is booming with a growing population more emphasis placed on hygiene. There is now a search for toothpaste alternatives that serve specific purposes, such as cavities removal, teeth whitening or natural components. In this article, we are listing Top 10 toothpaste companies in India. We’ll also see their most popular brands, and what sets them apart. From herbal options to ones that fight sensitivity, there’s something for everyone.

Colgate-Palmolive

Colgate-Palmolive dominates the Indian market with its long history and reliable products. Indians don’t even mention the word toothpaste that often; instead, they say, “ I am going to buy ‘Colgate’“. That’s the kind of dominance the company has in India. Founded in India in the 1930s, it is known for science-based formulations for everyday dental care. 

The company focuses on cavity protection and enamel strengthing. Colgate has been in India for generations and is everywhere across the country, from a huge mall to a tiny village. With a low price and availability all over the place, Colgate is seen in millions of Indian households.

Key Products:

• Colgate Total (12-hour germ protection)
• Colgate Visible White (whitening)
• Colgate Max Fresh
• Colgate Active Salt

Hindustan Unilever 

HUL is a giant in consumer goods, selling everything from soap to tea. They are the biggest challenger to Colgate. Their brands target fresh breath and protection. Their most famous brands are Pepsodent and Close-up. Pepsodent is known for its anti-germ action, which includes fluoride for cavity prevention. 

Close-Up appeals to youth with its gel format. It changed the way toothpastes are sold in India. Before close-up, toothpastes were white, but close-up introduced its Red-gel, which also became its signature style. The brand targets youths and teenagers. HUL’s innovative ads and accessible pricing help them connect with diverse users across India.

Key Products:

• Pepsodent Germicheck (24-hour protection)
• Close-up (gel-based formulations)
• Pepsodent Expert Protection
• Close-up Diamond Attraction for whitening

Dabur India 

Dabur blends ancient Ayurveda with modern needs, having roots dating back to 1884. Indians used ‘Datun’ (neem twigs) and herbal powders in earlier days when toothpaste was not a thing. Dabur bottled that traditional method into its paste. They prioritise natural ingredients for oral care. Their toothpaste avoids harsh chemicals, appealing to eco-conscious consumers. These products promote gum strength and are popular for their traditional efficacy and gentle formula.

Key Products:

• Dabur Red Paste (13 active Ayurvedic ingredients)
• Dabur Meswak
• Dabur Babool

Patanjali Ayurved 

The company was founded by Baba Ramdev in 2006, for swadeshi and natural wellness. It uses pure Ayurvedic herbs without synthetic additives. The brand has grown rapidly due to its affordability and trust in yoga-inspired health. Patanjali’s Dant Kanti became a massive hit due to its affordable price and promise for a “one-stop solution” for yellow teeth, bleeding gums, and sensitivity. Patanjali became a blueprint for other company to launch their own “herbal” versions to survive.

Key Products:

• Dant Kanti Natural
• Dant Kanti Advanced for whitening
• Dant Kanti Junior for kids
• Patanjali Fresh Active Gel

Himalaya Wellness

Himalaya is a company dedicated to herbal research for safe products. They combine science and nature to address common dental issues. Himalaya Wellness offers scientifically tested products to its customers. They appeal to customers who want natural ingredients but not in spicy taste like Dabur. Their toothpaste is suitable for sensitive users. Himalaya’s commitment to sustainability and efficacy earns it a loyal customer base.

Key Products:

• Himalaya Complete Care Toothpaste
• Himalaya Sparkling White
• Himalaya Active Fresh Gel
• Himalaya Sensitive Toothpaste

Procter & Gamble 

P&G brings international standards to India through its Oral-B brand, which links to its toothbrush line. Instead of herbs or ancient ingredients, they emphasise comprehensive oral health with clinically proven ingredients. Oral-B is most famous for toothbrushes, but their toothpaste is also well-known due to its medical product-like feel. It appeals to the modern, tech-savvy consumer. Oral-B is a premium choice for families seeking professional results.

Key Products:

• Oral-B Pro Expert 
• Oral-B Gum Care
• Oral-B Kids 
• Oral-B Water Flossers 

GlaxoSmithKline / Haleon 

Haleon, formerly part of GlaxoSmithKline, specialises in therapeutic oral care. Sensodyne is their flagship for sensitivity relief, backed by extensive research. Sensodyne does not compete directly with companies like Colgate or Dabur for the average user. It has its own specific niche: Sensitivity. Haleon’s dentist-endorsed formulas make it an excellent choice for those with dental sensitivities, offering long-term solutions. 

Key Products:

• Sensodyne Rapid Relief
• Sensodyne Repair and Protect
• Sensodyne Complete Protection 

Vicco Laboratories

Vicco Laboratories has been a family-run enterprise since 1952. They refuse to change their core value and follow Ayurvedic traditions while making toothpaste. It is one of the few brands that offer vegan and cruelty-free products. Vicco’s nostalgic appeal and effectiveness against pyorrhea keep it relevant in a competitive market. People use Vicco specifically for gum health to stop bleeding. 

Key Products:

• Vicco Vajradanti 
• Vicco Herbal toothpaste
• Vicco Sugar Free toothpaste for diabetic customers 

Amway 

Amway has been operating via direct selling since 1998, offering high-quality, concentrated formulas. Glister can’t be easily seen in supermarkets or shops as it is sold directly. But, it still remains as top-selling brand in the country.  Glister focuses on remineralisation and overall mouth health. Amway guarantees to attract users looking for durable, effective products. It contains a polishing agent called Sylodent, which claims to clean teeth without scratching the enamel.

Key Products:

• Glister Multi-Action 
• Glister Herbal 
• Glister Kids 
• Glister Concentrate 

Mamaearth 

Mamaearth is a new brand from 2016, which targets safe, natural care for families, especially children. Previously, children used smaller amounts of adult toothpaste. But modern parents are becoming more conscious of their kid’s oral well-being. Normal toothpaste contains Fluoride and foaming chemicals, which can affect kids’ health when swallowed. However, Mamaearth makes fluoride-free pastes. Instead of chemicals, they use natural plant ingredients like Xylitol, which fights decay. 

Key Products:

• Hello Kids Berry Blast 
• Hello Kids Awesome Orange for older kids
• Mamaearth Charcoal Toothpaste 
• Mamaearth Plant-Based Toothpaste  

Conclusion:

These 10 toothpaste companies provide an idea of the vibrant landscape of India’s toothpaste market, ranging from herb-focused brands such as Dabur to more innovative ones like Amway. And from essential products for your oral health and care, they offer a product that fits. Make your teeth and your dental goals a priority when you choose and stick with good practices for the best results. As mindfulness becomes increasingly prevalent and markets continue to transform, we can expect more focus on sustainability and personalisation.

FAQs:

Which is the No.1 toothpaste company in India?

Colgate-Palmolive is widely considered the leading toothpaste company in India.

What are some of the top Indian toothpaste brands?

Popular Indian brands include Dabur Red, Patanjali Dant Kanti, Himalaya, and Vicco.

Are herbal toothpastes better than regular ones?

Herbal toothpastes are natural and chemical-free, but their effectiveness depends on your dental needs.

Which toothpaste works best for sensitive teeth?

Sensodyne, Colgate Sensitive, and Himalaya Sensitive Toothpaste are commonly recommended.

Do all top toothpaste brands contain fluoride?

Most regular toothpastes do, but some herbal brands offer fluoride-free versions.

Is charcoal toothpaste safe to use?

Yes, but it should be used carefully because frequent use may wear down the enamel.

Which company offers the most affordable toothpaste?

Brands like Patanjali, Dabur, and Himalaya provide budget-friendly options.

Which toothpaste is suitable for kids?

Kids’ toothpaste from Colgate, Pepsodent, and Mamaearth are popular choice.

Can whitening toothpaste be used daily?

Yes, but it’s better to choose a gentle formula to avoid sensitivity.

How do I choose the right toothpaste for myself?

Choose one based on your needs—whitening, sensitivity, herbal ingredients, or cavity protection.