Tijori is an investment research startup that focuses on stock analytics and has been able to raise an amount of $5 million (approximately ₹44.7 crore) in a new round of funding. Its current investor, Zerodha, the largest stockbroking platform run by Nithin Kamath, led the round. The purpose of this new capital is to support the growth of Tijori into an all-encompassing series of AI-enabled research platforms, which will be meant to serve a wide range of customers, such as retail investors, wealth advisory firms, and big businesses.

Strategic partnership and deployment

The new capital will be directed toward enhancing Concall Monitor, which is among the flagship products of Tijori in AI. Concall Monitor is a company that focuses on producing live transcripts of earnings calls of listed companies in India. Co-founder Siddharth Hegde verified that this dedicated computer program presents transcripts in an astonishing two minutes after the completion of the call. The product follows a subscription price, and plans begin at ₹4,000 monthly and ₹24,000 annually, which is mostly targeted at wealth advisory firms and other institutional enterprise clients.

Tijori was established in 2017 by Siddharth Hegde, Tejas Goenka, and Varun M. Tijori provides an advanced platform that offers important information about listed Indian firms. This information includes specific financial performance indicators, competitiveness and is aimed at assisting the investors in making more informed and smart judgments.

Zerodha is further strengthening a close strategic relationship with the investment. The technology of Tijori has been successfully integrated into the Zerodha stockbroking application, Kite. This integration has been a major driver of growth, with the company indicating impressive 90% of its existing customer base is within the Zerodha ecosystem.

This is the second round of external financing of Tijori since its earlier external debt financing in 2023, also by Zerodha. Zerodha, via its investment platform Rainmatter, has positioned itself as one of the busiest investors in young Indian startups. In 2023, Rainmatter created a perpetual fund of ₹1,000 crore, and in June of the current year, he added another ₹1,000 crore to its value.

In the coming years, this company intends to invest this capital in different industries, such as fintech, climate, and health. Some of the recent investments that Rainmatter has made are Snap-E Cabs, TechMonk, Snackible, Saleagent AI, Krop AI, Boldcare, and P-Tal. According to the filings with the Registrar of Companies (RoC), Zerodha has had significant cash reserves of ₹22,679 crore in FY25.

Innovation and market positioning

Although Tijori initially focused on retail customers, and currently it has plans in the range of ₹500 per month, the company is now strategically entering the enterprise market. This category comprises mutual funds, insurers, and asset fund managers, and the enterprise plans are as expensive as ₹5,000 a month. Siddharth Hegde disclosed that about 70% of the future product roadmap of Tijori is now focused on institutional customers, as the remaining 30% remains committed to the current retail customers.

At the heart of this business venture is a future AI device also known as Call Monitor. The tool is designed to produce summaries of quarterly earnings calls a few minutes after they end and can also point out discrepancies between management commentary and regulatory filings. This innovation will be able to provide institutional investors with a more rapid read on critical market indicators, which is usually a one or two-day process to put together manually. The AI-based Alerts tool will also provide real-time notifications on corporate filings, financial outcomes, and other updates to the retail users through WhatsApp.

Tijori is in the process of growing its underlying data stack in order to support the advanced analytics and AI tools. The platform is active in consolidating large volumes of data, regulatory filings, in-depth presentations made by investors, supply chain information, the trends of raw materials used, and past financial statements. The focus will be to create a densely populated intelligence layer and provide insight to the analysts of all types of investments.

According to the co-founder Hegde, new product development, scaling of the server capacity, and increasing the team will also be funded by the investment. He assured that Tijori has 15,000 paying subscribers at present and expects that the new solid relationship with Zerodha will lead to significant future expansion.

Conclusion

Through the injection of the $5 million capital by Zerodha, Tijori is actively rebranding itself as a stronger data and intelligence player in the Indian public markets. The capital allows it to accelerate its AI-powered research tools, especially those that aim at the high-value enterprise segment. With the increasingly competitive market, seeing AI-based research tools attracting increased attention among institutional and retail investors, the comprehensive integration of Tijori with the Zerodha ecosystem and its apparent interest in creating high-speed and high-quality data products, the company is bound to become one of the key parties that will enjoy massive growth and innovation in the stock analytics domain.