The Pant Project is a D2C fashion brand that specializes in custom-made ready-wear pants. The startup  has secured 4.25 million USD in its series A round led by an early-stage investment firm Sorin  Investments. This maiden funding round had participation from Huddle, MGA ventures, Dexter  ventures, Indian Silicon Valley, and angel investors including the Founder of Foodstories, Anuni Biyani,  and founder of Dr. Vaidya’s, Arjun Vaidya. 

This D2C fashion startup is planning to use this fund on branding, marketing, scaling up operations,  and expanding its offline stores. At present, the company operates in three areas including two in  Mumbai and one in Bengaluru. The firm is aiming to establish around 30 retail stores across the country  using this fund. The co-founder of The Pant Project, Dhruv Toshniwal mentioned while reporting ET  that a large part of the firm’s revenue comes from its direct-to-consumer website which accounts for  65 percent of the total revenue. The company claims to have served over 100k customers on its  website to date. 

The startup was initially founded to offer men’s pants which later on expanded to women’s pants and  at present it offers more than 250 styles including jeans, cargos, joggers, chinos, wool pants, and more.  This D2C fashion company reported an increase in its revenue to Rs 31 crore and is expecting to reach  Rs 100 crore revenue in the next one or two years.  

The partner at Sorin Investments, Mandar Dandekar mentioned that they are excited to work with the  pant project and believe in the market potential of the startup as they offer bottom wear for all  occasions and have received deep customer love and support. The firm has a deep understanding of  men’s fashion and supply chain with product innovation that can be seen in high-performance fabrics  used for better comfort of the customers. Various D2C brands have raised funds this month from  Lyskraft securing $26 million to Bummer raising Rs 9.25 crore.  

Conclusion: 

D2C startup, the pant project has recently secured a funding amount of $4.25 million in its series A  round. The round was led by an early-stage investment firm Sorin Investments and had participation  from Huddle, MGA ventures, Dexter ventures, Indian Silicon Valley, and angel investors. The company  is planning to use these fresh proceeds to scale up operations and enhance its platform, branding, and  marketing. The startup is aiming to establish around 30 retail stores across the country using this fund. 

A large portion of the firm’s profit comes from its direct-to-consumer website which accounts for 65  percent of the total profit. The company claims to have served over 100k customers on its website to  date. The startup offers further than 250 styles including jeans, cargo, joggers, chinos, wool pants, and  trousers. At present, the company operates in three areas including two in Mumbai and one in  Bengaluru. The firm has a deep understanding of men’s fashion and supply chain with product  innovation that can be seen in high-performance fabrics used for better comfort of the customers.