SkinInspired is a D2C skincare brand that secured $1.5 million in its seed funding round from Unilever  ventures. The funding round saw the participation of new and existing investors including Arjun Vaidya.  The development came just when the skin-care companies were booming in the Indian startup ecosystem with increased interest of investors in this sector. 

The company plans to use these fresh proceeds to scale its operations, enhance its research & development, expand its network, and meet general corporate purposes. SkinInspired provides its  customers with a customized and secure collection of skincare products based on Indian skin types.  The startup claims to deliver scientifically tested and expert-formulated skincare products. This D2C  startup plans to use a portion of this investment to expand its network across the country and expand  its product categories. The firm invested in the startup because its vision aligns with SkinInspired. This  funding will enable the company to improve its market and product strategy. The company aims to  solidify its brand presence and marketing strategy.  

The startup has launched a refillable skincare line product with airless jars and pumps developed to  increase product efficiency and sustainability. The brand offers a variety of solutions and products  including face masks, cleansers, moisturizers, and more. The partner at Unilever Venture, Pawan  Chaturvedi said that the Dermaceutical brands represent one of the fastest growing sectors in the  Indian and global market. This collaboration with SkinInspired shows the trust of Unilever venture’s in  the startup’s market potential and business model. This growing interest of investors in the D2C  skincare sector is helping the startup to get a boost in fundraising. The investment will help the  company achieve its goal of market expansion and strengthen its product services through its  integrated services. 

The skincare market is increasing rapidly across India and it reached the size of 3 billion USD last year.  The skincare market is expected to grow at a CAGR rate of 14.6 percent in the next few years. The  startup offers skincare products designed for Indian skin types. The brand faces competition from other  personal and skincare D2C brands including Minimalist, WOW Skin Science, The Derma Co, and  Mamaearth. The founder of Piyush Jain mentioned that the brand aims to revolutionize skincare  brands and elevate I-beauty on a global level by benchmarking formulations against the companies  worldwide.  

Conclusion: 

SkinInspired is a skincare product-selling startup that secured $1.5 million in its seed funding round.  The funding round was led by Unilever Venture with the participation of Arjun Vaidya. The company  intends to use this fresh capital to scale up its operations, expand its network, meet market demands,  and enhance its platform for better user experience. The company provides online platforms including  a website, mobile application, and offline platforms like physical stores to offer its services. The startup  provides clinically tested skincare products based on Indian skin types. The categories offered by the  company include face wash, sunscreen, face serum, and moisturizer.