Rabanne, the iconic luxury fragrance house, brought its globally celebrated Million Tour to  India, transforming DRNK Café in Mumbai into an immersive destination for fragrance  discovery, experiential retail, and social engagement.

The three-day takeover celebrated the  bold spirit of the Million franchise while bringing together influencers, creators, and  consumers for a first-of-its-kind brand experience. 

The Million Tour also marked the India launch of Rabanne’s newest fragrance, 1 Million Night  Elixir, the latest addition to the iconic Million collection.

The new scent is available exclusively  on Myntra Beauty and MNow. 

Hosted at DRNK Café—a vibrant, trend-forward destination popular among Mumbai’s Gen Z  audience—the activation invited guests to step into the world of Million through a curated  series of immersive experiences.

At the heart of the takeover was the Rabanne Fragrance Bar,  where visitors explored the iconic Million fragrances, including the newly launched 1 Million  Night Elixir.

The experience also featured an interactive Gold Bar Game, engaging consumers  in a playful challenge. 

Adding a flavourful twist to the experience, DRNK introduced the Million Dollar Latte—an  exclusive signature beverage inspired by the bold, luxurious spirit of the Million fragrances. 

Available only during the takeover, the limited-edition creation perfectly complemented the  immersive brand experience. 

By seamlessly blending fragrance discovery, interactive experiences, and contemporary café  culture, the Rabanne Million Tour delivered an unforgettable celebration of the Million  universe. 

Dates: 24^th to 26^th July 2026 

Venue: DRNK, Andheri & Bandra, Mumbai