Nykaa has made the official announcement of appointing industry expert Ankit Jain as the Chief Operating Officer of its quick commerce vertical, Nykaa Now. It is an important managerial position as Nykaa aims to enhance its presence in the rapidly growing quick commerce business sector.

Ankit Jain joins Nykaa as a major leader less than 20 days after giving his Instamart all ownership to Swiggy and holding the senior role of Chief Operating Officer. His exit from Instamart coincided with a wave of leadership changes across the quick commerce platform.

Operational scope and core responsibilities

Having over 20 years of experience in operations management, logistics management, and supply chain management, Ankit Jain brings high industry expertise to the table with his leadership at Nykaa Now. Before Instamart, Ankit Jain gained great experience in the corporate sector and e-commerce industry by working with Flipkart and Unilever.

His broad experience in supply chain networks, logistics management, and commercial operations equips him for the current operational demands of fast delivery designs. Ankit Jain has taken over direct control of Nykaa Now, the company’s primary quick commerce vertical, to lead that business in his new venture at Nykaa. 

The quick commerce service is specially tailored to supply a variety of beauty and personal care products straight to customers within a fast period of 30-60 minutes. Ankit Jain, being the executive head of this business unit, will be responsible for the successful management of all key pillars of operations required to maintain & grow this service. 

His duties include leading overall growth in the rapid delivery division, expanding supply chain operations, developing fulfillment systems, and improving technology-based logistics solutions. Nykaa Now is the quick commerce platform currently operational and active in 13 major cities, including well-known metro hubs like Mumbai, Delhi, Bengaluru, Chennai, Pune, Nashik, Aurangabad, Nashik-Nagpur, Goa, Cochin, Cochin-Indore, Trivandrum, and Kolkata. 

In this fast-speed delivery system, the retailer provides a wide variety of products across many consumer sectors, such as beauty products, personal care goods, and wellness products. The leadership change is driven by the dedicated allocation of resources and specialized talent from existing e-commerce giants to the fast delivery category.

Appointment and portfolio expansion

The move to appoint Ankit Jain as the COO of Nykaa Now is in sync with Nykaa’s broader growth plans across both online and offline channels. The beauty and fashion firm operates a vast brick-and-mortar retail presence. The beauty and fashion firm also has a large retail network that caters to the country’s consumers. 

Nykaa had 324 offline stores under its wing, functioning across multiple retail formats as of July 28, 2026. The retail giant has been looking to grow the ever-increasing offering of its own brands to bolster its presence in the beauty and personal care categories. 

Part of the portfolio comprises well-established consumer brands like Kay Beauty, Nykaa Cosmetics, and Dot & Key. The retailer’s mission is to constantly grow its own brand inventory as well as its store base to provide a variety of points of contact for a consumer looking for beauty and personal care solutions, while also making the quick delivery vertical a valuable consumer experience.

Conclusion

The appointment of former Instamart COO Ankit Jain is a significant move as Nykaa aims to beef up its fast commerce arm, Nykaa Now. Armed with over 2 decades of foundational domain expertise in supply chain, logistics, and operational leadership from organizations like Swiggy-owned Instamart, Flipkart, and Unilever, Ankit Jain is set to guide the expansion of Nykaa Now across 13 cities.

Nykaa is set to compete with its network of 324 offline stores and its expansion plans for its owned brand portfolio by investing in fulfillment infrastructure and technology-driven logistics for its 30 to 60 minutes delivery service offerings.