NuvoRetail is an e-commerce marketing and analytics startup that provides e-commerce solutions  across various platforms. The startup secured 350k USD in its fresh funding round led by several  investors. This company plans to use these fresh proceeds to scale its operations, expand its market  presence, enhance its platform for better user experience, and expand itsservices. The firm will mainly  use this investment to develop its AI/ML-driven e-commerce platform Enlytical.ai for e-commerce bid  automation, reporting, and insights.  

The startup offers a platform to manage multiple e-commerce platforms across different key performance indicators such as sales, portfolio, supply chain management, marketing, pricing, and  more. The brand specializes in providing brands with a deep understanding of their business and  product performance. The startup claims to have a platform with an artificial intelligence-based media  spending optimization engine that uses advanced and cutting-edge AI algorithms to analyze the  performance and optimize the budget allocation accordingly. The startup mentioned that this minimized wasteful spending enables them to offer a higher return on investment. This also allows the  companies to increase their audience engagement based on retail readiness signals. The e-commerce 

startup plans to expand its market presence and solidify its digital presence worldwide. 

The company offers marketing services to customers and assists them in promoting their products and  maximizing sales on Flipkart, Myntra, Amazon, and more. The platform also provides customized  solutions to make the brand stand out in the e-commerce ecosystem. The company also offers e commerce consulting with detailed workshops on new brand launches, existing portfolio expansion, and more. The platform has both on-platform and off-platform marketing with account management  for maintaining online reputation management. The platform also provides customer sentiment analysis based on real-time data. NuvoRetail faces competition from other e-commerce marketing  platforms including Domain Bharat, Concent, and Agora PH. 

The development came just after the e-commerce advertising sector gained interest from investors. This investment shows the trust of investors in NuvoRetail’s market potential and business model. This  funding amount will enable the startup to strengthen its position in the advertising and e-commerce  market. The company aims to ensure data-based strategic mechanisms that are optimized to provide  the most profit while adding value to the brand. The startup wants to revolutionize the e-commerce  advertising ecosystem and introduce more efficient waysto promote brands while making high returns 

on investment. 

Conclusion: 

E-commerce advertising company NuvoRetail secured USD 350k in its fresh funding round from its  existing investor. The company intends to use these fresh proceeds to scale its marketplace, develop its brand presence, enhance its platform for better user experience, and expand its service. The  platform provides marketing services and allows companies to promote their services and increase  their sales. The digital platform claims to use cutting-edge AI algorithms to analyze the performance  of brands. The company uses the data to optimize the budget allocation by reducing unnecessary 

spending and offering higher returns on investment. NuvoRetail competes with other companies in  the same segment including Concent, Domain Bharat, and Agora PH.