Introduction:

Sourav Joshi is a young vlogger who turned his passion for art and storytelling into a Rs 25 crore business empire. His YouTube channel “Sourav Joshi Vlogs” has over 35 million subscribers, making him one of the most followed Indian daily vloggers. In this article, we’ll explore how this small-town artist turned his small YouTube channel into a million-dollar business, the strategy behind his success, his income streams, and what makes Sourav Joshi stand out in India’s digital landscape. 

Who is Sourav Joshi: Early Life and Education

Sourav, an entrepreneur, was born on 8th September 2000, and turned his artwork into a complete business. Sourav comes from Haldwani, a small town nestled between the hills of Uttarakhand. He was raised there with his two younger brothers in a middle-class family. The son of a carpenter father and a homemaker mother, he was taught with values of hard work and determination. 

Sourav had the knack of getting creative from a very young age; he would frequently sketch things. Sourav studied at a government school in Uttarakhand and went to Haryana to graduate from Punjab Group of Colleges. There, he pursued a degree in Fine Arts. His passion for sketching and painting increased from there as the program exposed him to more techniques like digital illustrations and designs. 

During his college years, Sourav began sharing his artwork online. He shared his artwork on Facebook and gained a small following. He started posting pencil sketch tutorials while experimenting with social media. By the time he graduated, he had a clear vision: using social media platforms to connect with a broader audience and apply his education in fine arts to the world of content creation.

The journey to building the vlogging empire:

Sourav began his content journey in 2015, creating the YouTube Channel Sourav Joshi Arts, which was a channel based on pencil sketches and drawing tutorial courses. Those clips got attention due to their clarity and accessibility. Sourav slowly made his way to the top, earning support with each video he posted. His tutorials were initially received with only a few thousand views per video, but Sourav continued making videos and observing viewer comments out there. 

He understood that putting just an artwork would not be sufficient as a full-time career option, hence he took a big step by starting up a channel, Sourav Joshi Vlogs, that was inspired by the increasing trend of vlogging. Sourav rebranded his channel and began posting daily vlogs. His videos had things related to his life, family, and adventures in Haldwani. During the lockdown of 2020, his videos got popular with the public and reached a decent audience. Another game changer announced by Sourav was his “365 Vlogs in 365 Days” challenge, where he uploaded a video daily for a year. 

A startup mindset:

Sourav got a strong community for his channel rather than just a viewership. He started treating his channel like an actual business, starting with catchy thumbnails with engaging titles, and interacting with viewers to boost engagement. He was still a newbie in the digital world; he studied analytics to understand how YouTube works to keep up with its strict policies. By 2021, he became Indian’s top daily vlogger with his YouTube channel generating a significant revenue. 

YouTube stats and current reach

Sourav Joshi Vlogs has 35.3M subscribers as of August 2025 and is ranked one of the top YouTube channels in India. Sourav has managed to captivate audiences with a constant flow of interesting content; the channel has over 18 billion views combined. His art channel is also followed by millions who love his sketching tutorials. Sourav’s subscriber growth started during the pandemic, as his daily vlogs offered a sense of warmth to everyone, and it is still going strong, with new subscribers every day. His ability to maintain momentum post-lockdown reflects his ability to understand audience preferences.

Estimated net worth and income streams

Sourav Joshi Net Worth 2025: 

In 2025, the net worth of Sourav Joshi is Rs 25-30 crore, which also makes him one of the top content creators in India. His exact net worth remains uncertain, with some sources claiming it is around $1M. Given his multiple sources of income and investments in recent times, various sources have marked it at around ₹25–30 crore, as he progresses in his fame and businesses. 

Monthly & Yearly Earnings

To give you an idea, most of Sourav’s revenue comes from YouTube ads due to the huge amount of views and engagement he gets. Alone, through YouTube ads, the industry estimates that he makes something between ₹30-40 lakh a month. That makes an annual income of ₹5 crore. This more specifically calculates the amount a creator gets per 1,000 views ($0.25–$4) and accounts for specific market conditions in India.

Additional sources:

Sourav has millions of followers on Instagram and he charges Rs 7,000–13,000 per sponsor post on his main account, with Rs 1,000–2,000 for posts published on his art channel. In 2023, he was also working with big brands; each deal earns Rs 5 to 15 lakh. He also launched his own merchandise line, which uses brand image to sell clothing and art-related products. He makes extra money on the side with public appearances, projects, and collaborations with other creators. Sourav’s purchase of property also contributes to his net worth by providing a regular source of income. 

Assets and lifestyle

Sourav’s success can be seen from his growing portfolio of assets. He has invested wisely, purchasing a house in Haldwani, featured in his vlogs, which serves as both residence and studio. He also owns a luxury property in Delhi, estimated to be in crores. Additionally, he owns luxury cars, including a Toyota Fortuner, Toyota Innova Crysta, Porsche 718 Spyder, and a Mahindra Thar. Sourav also owns a KTM Duke bike, showing his love for travel.

Success strategy: 

• Consistency & Personal Connection — Sourav used to upload a daily vlog or family videos, and people get connected to him on a personal level. He interacts with family, friends in a genuine manner, which gives warmth to the viewer. And this also distinguishes him from other vloggers online. 

• A Planned Expansion: He established credibility in his space with his art channel and then introduced the vlog channel, which skyrocketed due to relatable content that resonated with the audience.

• Multiple Sources of Income: Sourav Joshi is not just relying on YouTube ads to earn money. He has multiple income streams like brand deals, merch, real estate, etc.

Controversies and challenges:

Sourav also faced his share of challenges like any other business owner. There were algorithm changes, controversies, and viewer fatigue. In November 2024, he even received a threatening extortion letter targeting his family. Authorities acted fast and resolved the issue, but it showed the dark side of fame. Additionally, some online critics said that his content is repetitive. However, these criticisms didn’t hinder his growth or popularity. Sourav solved these problems by staying transparent with the audience, learning from their feedback, and taking breaks to avoid burnout.

FAQs

What is Sourav Joshi’s net worth?

Sourav Joshi’s net worth is estimated at around ₹25–30 crore (~$3M).

How much does Sourav Joshi earn monthly?

Sourav Joshi earns around ₹40–50 lakh per month from YouTube and other sources.

What are Sourav Joshi’s main income sources?

Sourav Joshi’s main income sources are YouTube ad revenue, brand sponsorships, merchandise sales, Instagram posts, and real estate investments.

How many YouTube subscribers does Sourav Joshi have?

Sourav Joshi has between 33 and 35 million subscribers on the Sourav Joshi Vlogs channel.

Does Sourav Joshi own any expensive assets?

Yes—Sourav Joshi owns a Porsche 718 Spyder, several other cars, and houses in Haldwani and Delhi.

Did Sourav Joshi face any threats or controversies?

Yes, in late 2024, Sourav Joshi faced an extortion attempt that was resolved by the police; some minor viewer criticism of Sourav Joshi’s content also exists.

What makes Sourav Joshi’s content unique?

His authentic, family-oriented vlogs, combined with his artistic background, create relatable and engaging content for all ages.

Conclusion:

Sourav Joshi’s ₹25 crore empire is a testament to what’s possible when creativity meets a startup mindset. From sketching in his free time in the small village of Uttarakhand to ruling the vlogging game of India. The story illustrates the evolution of Sourav’s passion for art and storytelling into a source of sustainable business income. His story gives hope to young entrepreneurs and points out how a passion can be made into a proper business.  Building a business is now easier for anyone with digital platforms and dedication.