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Humble Flavours: Turning Family Laddus into a Pan-India Success 

Humble Flavours: Turning Family Laddus into a Pan-India Success 
Humble Flavours startup story

SUMMARY

Richa, a devoted mother from Mumbai, has turned her family’s cherished recipes into a  flourishing laddu brand, successfully fulfilling over 15,000 orders nationwide. Her story  is one of passion, determination, and the subtle strength of women who transform everyday moments into remarkable opportunities. 

Once an MBA graduate navigating the corporate finance world, Richa decided to pause  her career when she embraced motherhood. What initially appeared to be a diversion  blossomed into something truly special. Amid sleepless nights and family duties, she  rediscovered the laddus and home-cooked meals that had shaped her childhood— recipes lovingly handed down by her mother. 

“It all began in my kitchen,” Richa reflects. “Humble Flavours embodies the warmth and  comfort of home-cooked meals, with flavours deeply rooted in tradition.” 

Lessons From a Childhood Kitchen 

Growing up in Ajmer, Rajasthan, Richa was inspired by her mother, Anita Sharma, who  cooked with unwavering patience and love. From mastering tadka techniques to  balancing spices, each lesson left a lasting impression. These formative experiences  cultivated her curiosity and confidence in the kitchen, empowering her to experiment  and innovate as she matured. 

Anita, a former teacher, instilled values of discipline, patience, and curiosity in their  home. Richa fondly remembers how this nurturing environment prepared her not just for  cooking but also for facing life’s challenges with resilience.

Discovering a Passion Amidst Parenthood 

Following her MBA, Richa held various corporate positions across India before  transitioning into teaching. However, when motherhood arrived in 2013, she chose to  focus on her children. Cooking became her refuge, and soon she began sharing her  homemade meals with friends and family. Weekend culinary experiments led to  delightful creations like dhoklas, wholesome laddus, and traditional Rajasthani and  Marwari dishes. 

Her first official order came in April 2019, marking the start of her journey to refine her  recipes, ensuring they were consistent, nutritious, and delicious. Even during the  COVID-19 lockdown, she seized the opportunity to serve families by delivering  thoughtfully curated meal boxes. 

Building Humble Flavours 

Richa meticulously documented her mother’s recipes, innovating while preserving their  authenticity. Today, Humble Flavours boasts a variety of laddu options, from millet based and protein-rich to indulgent chocolate treats. Custom packs are available in  sizes ranging from 250 grams to 500 grams, catering to a wide array of tastes. 

The brand’s success is also a narrative of empowerment. Richa employs women like  Swati, her former household helper, providing them with financial independence and  opportunities for professional growth. “I take pride in making laddus that reach homes  all over India,” Swati shares. 

Where Tradition Meets Innovation 

Humble Flavours beautifully blends heritage with modernity. Richa continues to prepare  traditional meals alongside her innovative laddus, ensuring they are nutritious, soft, and  bursting with flavour. Varieties such as sesame-jaggery, hazelnut, coffee, and orange  laddus have captured the hearts of many, especially children. 

Sweet Success, Sweeter Aspirations 

Richa’s unwavering dedication has earned her the 2023 Inspiring Indian Women – Home  Business Award. More than just a business, Humble Flavours is a tribute to family,  culture, and the resilience of women. “I strive to remain true to my craft,” she expresses.  “Machines can never replicate the love found in a mother’s kitchen.” 

From a humble kitchen in Mumbai to countless homes across India, Richa’s journey is a  testament to how passion, patience, and love can create something extraordinary. With  every laddu she crafts, Humble Flavours continues to inspire, nourish, and bring joy.

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