ExtraMile Play, the innovative platform that aims to make workplaces more human and connected with innovative gamified experiences, has just completed a large seed round. The company declared that it has secured about $500K capital, which will be used to drive vigorous strategies on product development, increase core technology capacity, and grow its presence in new geographies and dedicated enterprise markets significantly. This capital infusion is a turning point for the organization and highlights the increasing awareness of its distinct model of employee engagement in an ever-changing, contemporary workplace.

Seed funding round and core mission

The seed funding round was strategically led by GSF, headquartered in Gurgaon, which is an investor whose entry instantly gives the company strategic depth. The fact that GSF has become the first to lead the round not only confirms the business model of the platform but also introduces a respectable group of influential investors and successful founders to the cap table of the company.

There was strong co-leadership by several major entities in the round, including Mount Judi Ventures of Bengaluru, GrowthSense, and Growth91 of Ahmedabad. This wide base of investors, incorporated in different entrepreneurial centers, suggests the general confidence in the scalability of the ExtraMile Play and its relatability to the market.

The company has recognized the continued support of the previous backers, which also includes Chirag Shah, Rahil Bhansali, Animesh Kumar, and 1SmallStep. StepUp Ventures is a company that can take pride in the fact that it has played an indispensable role in the journey of the company to this point. StepUp Ventures played a significant role in mentoring the team in forms of acceleration stages, actively empowering access to investors, and making the process of raising funds more organized, thoroughly exploring the platform for the long-term proportional growth of the company.

ExtraMile Play is an initiative that was established by Pooja Bajaj with the main aim of revolutionising the corporate picture. The organization aims to create conditions that are more human and more connected internally. It fulfills this radical ambition by implementing AI-based, gamified experiences specifically to multiply employee engagement, learning, and overall well-being. 

Growth and market expansion

The previous year was a year of turbo growth and successful execution of ExtraMile Play. The company boasts of having collaborated with more than a hundred companies, and these are of a wide range of high-growth industries. The industries are Banking, Financial Services, and Insurance (BFSI), Retail, Pharma, Consulting, and the Information Technology (IT) industries.

These partnerships have enabled the platform to achieve a substantial workforce encompassing over 1.5 lakh employees in its customer base. The utility of the platform has been demonstrated by the sustained confidence and collaboration with several high-profile clients, such as Motilal Oswal, Ernst & Young (EY), Cipla, Aditya Birla Capital, Edelweiss, and Nexus Malls, and all these clients have made significant contributions to this growth path.

Along with its market development, ExtraMile Play has been investing in continuous product evolution. It has also been strategic in launching new product lines to meet new corporate demands. These novel services are sharply oriented toward providing learning games, fostering the Diversity, Equity, and Inclusion (DEI) programs, and improving the well-being programs of employees. These specialty products reflect the desire of the company to offer full-scale solutions to meet the sophisticated needs of modern organizational culture and human resource management promptly.

The new fund will be carefully channeled towards the objectives mentioned in it: product innovation, massive technology upgrades, and the strategic growth into unexploited enterprise verticals and global markets. The company has a multi-faceted strategy in the near future, with a concentration on technical sophistication and accessibility. Much of the technological innovation will focus on the incorporation of Artificial Intelligence (AI) to enable smarter and more advanced personalization of the gamified experiences of each employee and enterprise.

It is based on this strategic technological roadmap that the overall objective of the company is to establish gamified engagement as a critical and daily element of work culture on an international scale. Through technology development and diversification, ExtraMile Play is well placed to relate worldwide to redefining and enhancing the way organizations all over the world relate and inspire their most important resource: their people.

Conclusion

The seed funding that was approximately 500K was raised successfully is a decisive step to ExtraMile Play. The capital investment supported by the strategic allies, such as GSF, and others, confirms the vision of the platform, which is to build connected, human, and productive workplaces via AI-driven gamification. ExtraMile Play has definite plans to speed up product development, launch a mobile application, and grow on an international scale, which will result in a substantial increase in the successful cases.