Introduction

The Indian startup ecosystem saw a boom in the Software as a Service (SaaS) sector. Many SaaS companies are gaining global recognition, but they are struggling to secure funding. Insufficient capital often forces small businesses or startups to trade substantial equity for capital. Eklavya Gupta developed an innovative platform, Recur Club, to provide customized fintech solutions and redefine the SaaS sector. 

Recur Club also helps startups to turn predictable revenue into growth capital without dilution. This financial platform changes how Indian startups and small businesses plan their growth. This article explores Eklavya Gupta’s journey to Recur Club, its challenges, and the impact of Recur Club on India’s startup scene, with a focus on its journey and how it is redefining the SaaS sector. 

Eklavya Gupta: Early Life and Education

Eklavya, investor-turned-entrepreneur, co-founded Recur Club to solve some of the financial challenges these small businesses face. He did his Bachelor’s in Engineering from Netaji Subhas Institute of Technology (NSIT), Delhi. His days in NSIT had helped him build the foundation of analytical and technological skills. Applying these skills, Eklavya co-founded Recur Club, a technology-driven financial solutions platform. He was also fascinated by business and hence did his MBA from the Indian Institute of Management (IIM) Calcutta.

IIM provided him with a thorough grounding in finance, strategy and taught him ways to tackle problems in the startup funding world. Eklavya met his co-founder of Recur Club, Abhinav Sherwal, while studying at IIM. Gupta also worked in private equity firms and financial companies such as Kotak, Bank of America, and Nomura.

The birth of Recur Club

Eklavya Gupta worked with leading global firms like Kotak and noticed the gap in industries, including real estate and technology. His experience and role working there helped him understand the struggles growth-stage startups face in finding funds without equity loss. There were quite a few great SaaS startups out there, with strong revenue potential but yet were not able to raise funding on time. 

This inspired Gupta to create a financial solution for such startups. Recur Club was co-founded by Eklavya and Abhinav Sherwal in 2021. They developed an online platform to provide non-dilutive, revenue-based financing solutions to startups. Their goal was simple: to eliminate the lengthy, equity-heavy processes of traditional funding by offering a faster alternative. Eklavya Gupta’s financial expertise and market understanding enabled Recur Club to grow into one of India’s known debt-based financing platforms.  

What makes Recur Club stand out from others? 

Recur Club stands out from the rest of the financial platforms out there by its revenue model. Its specialty is non-dilutive, revenue-based financing, which is particularly well-suited to SaaS startups with predictable revenue streams, as opposed to traditional lending that requires either collateral or equity. Another one that differentiates it is its technology-driven platform that simplifies the lending process. 

The app uses data analytics to determine the creditworthiness of startups before matching them to lenders based on their risk profiles. It speeds up the process, unlike banks or VCs, which have a very lengthy process. With a huge lender network including top-tier banks and NBFCs, Recur Club offers startups several funding options. The startup also provides a $10 million fund for eco-friendly startups, making it different from other players in this sector.

Overcoming struggles:

Opening your own business can be hard; building Recur Club was also full of challenges. One major hurdle was convincing people to accept revenue-based financing, which was a new concept in India. Eklavya Gupta and his team had to educate lenders about the benefits and predictability of SaaS revenue streams. Another challenge was building trust in the model. 

Building a tech-enabled platform to conduct individual credit assessment and lender matchmaking was also difficult. Moreover, with more platforms, VC firms, and traditional banks coming into play, it was challenging to strengthen its position in the competitive funding landscape. Recur club had to distinguish itself uniquely. These problems were mitigated with the help of startups focusing on market demand, speed, and customer-centric solutions. 

Redefining Fundraising for SaaS Startups

Indian SaaS startups saw remarkable growth in recent years, but they still face fundraising challenges because of various factors. The companies suffer great losses, especially during economic downturns, which often affect their growth. Traditional venture capital requires founders to exchange funds for equity, which can limit founders’ ability to retain control over the business. 

Recur Club addresses this by offering non-dilutive financing solutions, allowing founders to have full ownership while accessing capital for growing, marketing, or product development. Unlike VC funding, which takes months to process capital, Recur Club enables loan approvals in just a few days. 

This is a perfect platform for SaaS startups that want to grab market opportunities or manage cash flow. It focuses on growth-stage SaaS startups and creates a robust ecosystem, allowing founders to scale quickly with less equity dilution.

Impact on the Indian startup ecosystem

Recur Club redefined how startups raise funds by empowering SaaS founders to scale without sacrificing control. This financial platform enables these small businesses to drive innovation and sustainable growth. The platform supported nearly 750 startups in 2025, particularly in the SaaS and D2C sectors, helping to fuel the growth of India’s global SaaS market potential. Eklavya Gupta aims to use Recur Club to support startups that might struggle to secure funding. 

Recur Club, bridging access between startups and a diverse lender network, enables startups to reduce their dependency on traditional banks or VCs, allowing them to democratize access to capital. It also supports startups that prioritize environmental impact. Recur Club addresses the funding gaps and aims to strengthen India’s position in the global SaaS market. The firm is redefining how startups access capital by expanding its lender network, refining its technology, and introducing new offerings.

Conclusion:

Recur Club, founded by Eklavya Gupta, is transforming how fundraising is done in the SaaS sector in India. The company is changing the startup ecosystem by offering a fast and flexible financing solution. It changed the way startups raise funds away from traditional methods. Gupta’s journey started from being an engineering and MBA graduate, to a successful businessman. Recur Club is transforming the way Indian startups operate funds by empowering founders and enabling them to grow their business without losing equity. The financial platform encourages innovation and leads to sustainable growth. The article mentioned how Recur Club is redefining fundraising in India for SaaS startups. 

FAQs:

What is Recur Club, and how does it help SaaS startups?

Recur Club is a revenue-based financing platform that allows SaaS startups to raise funds quickly without giving up equity, using their recurring revenue as collateral.

Who is Eklavya Gupta, and what inspired him to start Recur Club?

Eklavya Gupta is an entrepreneur with a background in finance and investment, inspired to create a faster, founder-friendly funding alternative for startups.

What types of startups are eligible for Recur Club’s funding?

Typically, SaaS and subscription-based businesses with predictable recurring revenues qualify for funding through Recur Club.

How fast can a startup secure funding through Recur Club?

The process can take as little as 48 hours after revenue verification, making it much faster than traditional fundraising methods.

Does Recur Club take equity from the startup?

No. Recur Club operates on a revenue-based financing model, so founders do not give up equity in exchange for capital.

Is the Recur Club only for Indian startups?

While it started with a focus on India, Recur Club has expanded to support eligible subscription-based businesses globally.

What types of funding does Recur Club offer?

It offers revenue-based financing, debt financing, and connections to equity investors tailored to SaaS business needs.

How does Recur Club evaluate startups?

It assesses startups based on metrics like monthly recurring revenue (MRR), growth potential, and financial health, prioritizing scalability.

Where is the Recur Club available?

Recur Club primarily operates in India, supporting SaaS startups in cities like Bangalore, Mumbai, and Delhi, with plans for wider reach.

Does Recur Club take equity from the startup?

No. Recur Club operates on a revenue-based financing model, so founders do not give up equity in exchange for capital.