Goat Brand Labs is an e-commerce roll-up startup that secured $21 million in a debt and equity funding round. The round had the participation of various investors including Mayfield, BlackRock, NB  Ventures, and others. This is the first funding round of the startup in the past two years. The company announced the closing of this ongoing round at $30 million. 

Goat Brand Labs plans to use these fresh proceeds to scale up operations and fuel the growth of its  portfolio brands including Nutriglow, Mantra Organics Chumbak, The Label Life, trueBrowns, Voylla,  Petcrux, Henal, and Pepe Jeans Inner Fashion. The company offers an online marketplace or platform  that acquires D2C brands and helps them scale with its expertise. The startup currently has over 19  subsidiaries under its portfolio. This e-commerce company supports the brands with digital marketing and product development. The firm offers them data insights and expertise to build a strong market  presence. Goat Brand Labs will also strengthen its e-commerce capabilities while meeting the market  demand. 

The startup data intelligence platform, the kredible mentioned that the firm has secured 87 million  USD since its inception including $50 million raised during its debt and equity round led by 9unicrones  and Winter Capital. After this equity and debt round, Tiger Global was the company’s biggest external  stakeholder with more than 10.5 percent of the total stake, followed by Flipkart and Mayfield India.  This debt will help the startup to strengthen its position in the e-commerce market. The startup faces  competition from other D2C roll-up firms such as Globalbees, Eveflow, Powerhouse 91, and 10 Club. 

The funding in the e-commerce roll-up sector saw a huge decline in the past few years. However, the  Bengaluru-based startup reported a 746% increase in its operational revenue to Rs 139.6 crore in FY23. The losses also increased by 158 percent to Rs 80.28 crore in the same duration. The company is  expecting a profitable revenue of more than Rs 500 crore ARR in one year. The company plans to use  a portion of this fund to enhance its platform for better user experience, market expansion, and  general corporate purposes. 

Conclusion: 

Goat Brand Labs is an online marketplace that acquires D2C brands and helps them scale up with its  expertise. The e-commerce startup raised $21 million in its equity and debt funding round from  Mayfield, BlackRock, NB ventures, and other investors. The company plans to close this ongoing round  at around 30 million USD. This fresh capital raised will be used to scale up operations and fuel the  growth of its portfolio brands including Mantra Organics Chumbak, The Label Life, trueBrowns,  Nutriglow, Petcrux, Henal, and Pepe Jeans Inner Fashion. The company offers brands with data insights  and expertise to create a strong market presence. After this round, Tiger Global is the largest external  stakeholder followed by Flipkart. The firm reported an increase of 746 percent in its operational  revenue to Rs 139.6 crore in FY23.