A D2C startup, Palette Brands secured $2 million in a pre-series A funding round led by Rockstud  Capital. The funding round saw participation from new and existing investors including IPV & Dholakia  ventures and angel investors such as Apurva Salapurnia and Anko Norden. The firm is planning to use  these fresh proceeds to scale up operations, enhance its platform, and expand its network. 

The startup offers great product design and value including a product meeting the total available  market and customer needs. This D2C startup plans to use the fund to expand across the country and  increase its exclusive brand. The amount can be used to enhance the technical aspects of the team  and marketing. 

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The company have two brands including Unbottle, the brand offers sustainable and reusable drinkware  products. Another brand of the company includes Totem which offers accessories for Apple’s  consumer base in India. The startup is planning to launch another cookware brand Ember which will  focus on building non-toxic products by taking Indian lifestyle and modern décor as inspiration. Palette  Brands recently collaborated with Box Clever which is a manufacturing company that develops  captivating products and mainly works for market leaders in the USA . The company mentioned that they will focus on the launch of Ember this year. The founder of Paltette  Brands, Siddhart Gadodia mentioned that the startup will launch Ember to offer a modern kitchen that  aims for non-toxic cookware with non-sticky properties. Godman Sachs’s report mentioned that the  cohort of affluent customers will increase to 100 million people by 2027 in India. The palette brand  aims at this affluent consumer audience who wants products with great value and design. 

Conclusion: 

Palette Brands is also known as white inc, the startup recently secured a funding amount of $2 million  in its pre-series A round. The round was led by Rockstud Capital and had participation from its new  and existing investors including IPV & Dholakia ventures and angel investors such as Apurva Salapurnia  and Anko Norden. The firm is planning to use these fresh proceeds to launch a new brand, scale up  operations, enhance its platform, and expand its network. The palette brand aims at this affluent  consumer audience who wants products with great value and design. The startup will launch Ember  to offer a modern kitchen that aims for non-toxic cookware with non-sticky properties. The products  include a mass premium segment with a huge total available market and customer needs. The startup  plans to use the fund to expand across the country and increase its exclusive brand. The startup will  be launching a cookware brand, Ember which will focus on building non-toxic products by taking Indian lifestyle and modern décor as inspiration. The company mentioned that they will focus on the launch  of Ember this year.