Zaydn is a sneaker firm based in Delhi. Zaydn has raised $681K in a seed funding round. The investment was led by Inflection Point Ventures (IPV). The funding round saw active participation of other prominent investors, which included BeyondSeed and Private Angels. This fundraising is a landmark achievement for the budding startup as it prepares to consolidate its position in the market and meet the rising demand of consumers.

Capital utilization and expansion

The funds raised will be used in several critical spaces of Zaydn’s core operations and growth initiatives. It will be dedicated to expanding inventory and further strengthening internal production capabilities to meet the increased orders. 

The company will use a substantial part of the investment to improve its working capital and increase its digital performance marketing investments to fuel the accelerated growth in its direct-to-consumer (D2C) and big online marketplace businesses. Zaydn plans to expand into key verticals, including Myntra, Amazon, and Nykaa. 

In addition to inventory and retail growth, the fund raised will be invested in new product development, full-scale brand-building efforts, overhauls of the core technology, and planned expansion of the startup’s staff. These efforts aim to keep the brand sustainably high in quality, in terms of operation, and quick execution as it expands.

The Principal of Southeast Asia, IPV, Minal Shah, said, “We see a strong opportunity for homegrown brands that can build meaningful consumer relevance while maintaining the discipline required to scale. ZAYDN has demonstrated that ability, growing from a self funded business into a ₹10Cr+ annual brand with a strong digital community and an expanding presence across leading marketplaces.

Its focus on product, in-house manufacturing and disciplined expansion gives the business a strong foundation for its next phase of growth. We believe ZAYDN is well placed to capture a larger share of India’s evolving sneaker market.”

Quotation Source: Indian Startup News 

Vision and manufacturing capabilities

Zaydn Sneakers was established in 2022 by Ankit Dass and later joined by co-founder Vidushi Chaudhary. Zaydn is an indigenous Indian footwear company that is committed to making comfortable and accessible sneakers exclusively for Gen-Z customers.

The startup focuses on utilizing its in-house manufacturing capability along with a digital-first approach to deliver unique products and an authentic brand story. The sole motive of the brand is to bring designer-quality everyday sneakers within the reach of youth in India.

The Co-Founder & CEO of Zaydn, Ankit Dass, said, “Building ZAYDN has always been about creating something young India can proudly call its own, bold, comfortable, premium-looking sneakers that let people express their individuality without stretching their budget.

Our goal has never just been to make sneakers that look good; it’s to make sneakers our customers feel confident and proud to wear at a price that keeps them accessible. IPV’s speed, professionalism, and structured approach stood out to me from the start, and we’re excited to have them alongside us as we take that vision to a much larger scale.”

Quotation Source: Indian Startup News 

Conclusion

With this $681,000 seed investment financing round, Zaydn is well positioned to enter a transformative stage in its evolution. The brand’s future plans to address rising demand are supported by its excellent in-house production processes, digital marketing strategies, and multi-channel distribution through D2C channels and major e-commerce sites.

Zaydn, which enjoys considerable backing from investors and a clear focus on design and footwear that developes to the Indian market, is positioned to further reinforce its status as a leader in the Indian sneaker space.