Birla Global University MBA 2026: Applications Open For Communication Management Program

Birla Global University Invites Applications for First Batch of MBA in Communication Management

SUMMARY

The programme focuses strongly on corporate boardroom brand communication requirements

20^th January, 2026 | Bhubaneswar: Birla Global University (BGU), a premier university from Birla Group, invites applications for the first batch, i.e., 2026–28 batch of its MBA in Communication Management programme. The program responds to the strong industry demand for skilled communication managers across corporate, media, consulting, and public policy domains. In alignment with the National Education Policy (NEP) 2020, emphasizing interdisciplinary education, experiential learning, and competency-based outcomes, BGU marks a significant step in strengthening its management education portfolio, with a focus on communication-led leadership.

The MBA in Communication Management at BGU has been designed to prepare future-ready professionals capable of navigating the evolving landscape of brand communication, corporate communication management, crisis management, media engagement, and digital communication.

Key Highlights of the MBA in Communication Management Programme:

Integrated Communication Curriculum: Blends management fundamentals with corporate communication, branding, advertising, public relations, digital media strategy, and content management.
Digital-First Orientation: Emphasizes digital storytelling, use of digital tools, social media strategy, data-driven communication, and emerging technologies.
Industry-Aligned Learning: Curriculum developed with inputs from industry experts, media professionals, and communication leaders.
Experiential Pedagogy: Live projects, case studies, simulations, internships, and industry interactions to ensure practical exposure.
Career-Focused Outcomes: Prepares graduates for roles in corporate communication, brand management, media strategy, digital marketing, public affairs, and consultancy.

Prof. (Dr.) Kulbhushan Balooni, Vice Chancellor, Birla Global University, said, “Taking Birla Group’s legacy forward with Birla Global University, we are committed to shaping future-ready leaders who can thrive in a data-driven and digitally connected world. As communication increasingly defines leadership, trust, and organisational success, our focus is on integrating strategic thinking, industry relevance, and experiential learning to empower students to create impact, build influence, and drive meaningful informed transformation across sectors.”

Speaking on the launch, Dr. Shiv Shankar Das, Dean, Birla School of Communication, Birla Global University, said, “The MBA in Communication Management reflects BGU’s commitment to addressing the evolving needs of organisations where communication plays a strategic role in leadership, governance, and brand building. The programme is designed to create professionals who can think strategically, communicate ethically, and lead confidently in complex business environments.”

The learning ecosystem at BGU fosters creativity, innovation, critical thinking, and strategic decision-making, preparing graduates to succeed in leadership roles across communication-driven industries.

Eligibility and Admission Process

Particulars	Details
Applicant Category 1 (Entrance Exam Based)	Applicant Category 1 (Entrance Exam-Based) Candidates with valid scores in CAT / XAT / GMAT / CMAT / MAT may apply using their respective exam scores.
Applicant Category 2 (BGU Entrance Test – BET)	Candidates who do not have any of the above entrance exam scores may apply through the Birla Global University Entrance Test (BET), followed by WAT & PI.
Minimum Eligibility	Bachelor’s degree in any discipline from a recognised university with a minimum 50% aggregate or equivalent CGPA (45% for reserved categories as per norms)
Detailed Eligibility Criteria	https://www.bgu.ac.in/mba-communication-management
Application Submission	Application Submission Candidates are required to submit their applications through the online application form at the link below https://forms.bgu.ac.in/mba
Personal Interview	Shortlisted candidates will be invited for the Written Ability Test (WAT) and Personal Interview (PI) after initial screening.
Application Opening Date	26th Sept. 2025
Application Closing Date	31^st June 2026
Fees

About Birla Global University (BGU):-

Birla Global University (BGU), Bhubaneswar, is a premier multidisciplinary university promoted by the renowned Birla Group. Known for its strong academic foundation, industry-oriented curriculum, and focus on holistic education, BGU is committed to nurturing future-ready professionals and responsible leaders. Spread across a modern, state-of-the-art campus in Bhubaneswar, the university offers a vibrant learning ecosystem supported by contemporary infrastructure, advanced laboratories, and technology-enabled classrooms.

Birla Global University places a strong emphasis on innovation, research, entrepreneurship, and experiential learning. Through industry collaborations, hackathons, live projects, and incubation-driven initiatives, the university actively bridges the gap between academia and real-world applications. BGU encourages interdisciplinary learning and promotes the use of emerging technologies such as Artificial Intelligence, data analytics, and digital platforms across its academic programmes.

The university offers a wide range of undergraduate, postgraduate, doctoral, and executive education programmes across disciplines including Management, Engineering & Technology, Commerce, Economics, Law, Media Studies, and Applied Sciences. With a strong focus on skill development, leadership training, and ethical values, Birla Global University aims to contribute meaningfully to nation-building and the evolving global knowledge economy.