Astrotalk, the market leader in digital astrology and the spiritual service industry in India, is stepping up efforts to concentrate on retail as its e-commerce division, Astrotalk Store, continues to grow. It has established a high goal of ₹400-500 crore Annualized Run Rate (ARR) of its e-commerce wing by FY27. This strategic push is an indication of a significant expansion of its digital consultation business since the platform will structure the fragmented market of spiritual and astrology-based products.

Rapid growth and inception of Astrotalk Store

In November 2024, Astrotalk was launched. Astrotalk Store already exhibits strong initial momentum. The vertical had already made in excess of ₹140 crore in revenue by the start of 2026 and is already running at more than double that run rate of ₹200 crore annually. This accelerated expansion underscores a high product-market fit, especially because the store is serving a rising consumer need for authentic and checked spiritual products in a setting that, before, was dominated by local and unstandardized vendors.

The Astore Astrotalk was initiated as a direct customer feedback. According to Puneet Gupta, Founder of Astrotalk, the market of spiritual products in India is huge, but in the past has been highly fragmented. Customers had to make a decision between local sellers who had not been standardized and online sellers whose reliability was dubious. Astrotalk has introduced credibility and transparency in a category that never had either, by integrating the expert advice of an astrologer with authentic sourcing and a reputable brand.

The store was originally established as a follow-up on the suggestions by platform-listed astrologers, but it has rapidly developed into a formal trading platform. It was kept in-house with a capital allocation of ₹30 lakh to be able to test out the model’s sustainability as a trust-led model. After achieving repeat purchase behavior and healthy average order values, a ₹40 crore follow-on investment was implemented by the company to scale inventory, reinforce supply chain, and improve technology and marketing initiatives.

Massive expansion and roadmap

Astrotalk is also going to expand its products on a massive scale to achieve the ₹500 crore target of FY27. The company has a pipeline of over 500 new products to be launched through the period FY27. This growth is evidence of a strategic change in sales, moving away from one-time purchases to a more involved daily use and repeat purchase division.

Daman Soni, the Chief Business Officer of Astrotalk Store, believes that this vertical is being looked at by the company in a multi-year perspective of sustainability and scale. As of now, the site has a 24% repeat rate, meaning that it is quite loyal to its customers. It is the metros and the Tier II cities and Tier III cities that are likely to drive future growth, with the latter being predicted to generate half of the future sales. This indicates a wide embrace of the digital spiritual trade outside of the initial metro markets.

Although the e-commerce segment is growing at an enormous pace, the main consultation business of Astrotalk still records well-established dynamics. The company generated ₹1,176 crore in operations revenue in FY25 due to a continuous rise in platform participation and monetization. The store can be incorporated into the main consultation process, which provides a seamless user experience, in which a standardized, fully online channel can be used to implement the recommendations.

The use of omnichannel retail is also a part of a roadmap of the company, and the physical experience centers will serve as a buffer between the physical and the digital world. Astrotalk will seek to further build customer confidence and gain a larger share of the growing spiritual economy in India by providing a hybrid model that combines a combination of face to face consultation with selling products.

Conclusion

The fact that Astrotalk aims to achieve ₹400-500 crore ARR in its ecommerce stream by FY27 shows that the company is evolving into a full spiritual platform. The company is strategically able to put a traditionally unorganized sector into place by harnessing its market leadership in the consulting market and reinvesting in a credible, technology-ified supply chain. With its product expansion package as it grows its geographic presence, the Astrotalk Store is bound to be one of the biggest opportunity providers to the overall revenues of the company as part of its extensive push towards its much-awaited public listing in late 2026.