Introduction: 

Venus ET Fleur is a company that blends innovation with elegance to offer its services to customers. The startup grew from a small experiment to one of the biggest luxurious floral export sensations. The company ships preserved rose arrangements to over 100 countries globally, including India. In this article, we’ll explore Seema Bansal’s journey, the birth of Venus ET Fleur, and how it transformed the floral industry.

Seema Bansal: Early life and education 

Seema Bansal grew up around the family business in the Plumbing and lighting industry. Her parents were business owners. Seema was exposed to business since her childhood days. She realized how inventory works and how to deal with customers. She wanted to sharpen her business skills and get a world-class education. 

Seema moved abroad and joined the British Columbia Institute of Technology to study Business Administration. After completing her studies, she gained knowledge in supply chain management and marketing. This background provided her with a solid knowledge of operations strategy. 

She discovered how to apply business principles in the real world. She also caught on to global market trends while studying abroad. She worked as an operations analyst at a logistics company in Toronto after graduation. The job demand helped her hone her analysis and decision-making skills.

The birth of a startup: Venus ET Fleur

Seema was in a long-distance relationship with her then-boyfriend, now husband, Sunny Chadha. Sunny was in New York while she worked in Vancouver. Sunny ordered a bouquet for her on Valentine’s Day, but when it arrived, she had only been shipped wilted flowers that weren’t the fresh roses pictured online.

They got disappointed and thought of providing a service that offers exactly what you order. They wanted to provide fresh, beautiful, and quality flowers. Seema once mentioned that growing up in the family of entrepreneurs helped her understand that success comes from solving problems and dedication. 

They saw this as an opportunity, and with her boyfriend, Sunny, Seema Bansal Chadha launched Venus ET Fleur that same year. Their mission was to create a luxury floral brand that delivers top quality and lasting beauty. They took this step to build a startup that could redefine the floral industry. With both of them coming from a business family, they saw that bad moment as a business breakthrough.

Recognition and impact

The brand grew fast and gained many new customers after Kardashian posted them on social media. Seema Bansal called it the turning point of their life. The public demand increased as people loved long-lasting blooms. The startup then opened physical stores with top retailers and smart marketing.

Seema and Sunny were included on the 2018 Forbes “30 Under 30” list for their multi-million dollar success. The brand was seen in top magazines such as Vogue, Harper’s Bazaar, and Elle, which helped Venus ET Fluer to establish itself as a luxury floral brand. The company took humble flowers and transformed them into fancy presents. 

Venus ET Fleur began selling additional things for the home, including sprays and candles. Seema’s journey has been an inspiration to millions of individuals, particularly women who wish to become entrepreneurs. She turned a bad flower delivery into an empire, a big, luxurious company. This highlights her creativity, strong mindset, and determination.

What makes the startup stand out?

Venus ET Fleur sells Eternity Roses, which are real roses cultivated in Ecuador. These roses have been specifically preserved with a proprietary wax-based solution to ensure their softness, vibrancy, and freshness. These flowers are not like other flowers; they can be saved for a long time even without any sunlight or water. 

They’re also ideal for home decorations, as eternity roses will outlast temporary wilting flowers. From Paris’s stunning, fresh-cut florals to a boxed floral arrangement or bouquet, the company has it all. The startup combines innovation with luxury and offers beautiful floral products. Eternity Roses bring a touch of luxury to gifting, making Venus ET Fleur apart from others in the floral industry.

Overcoming struggles

Opening your own business can be hard. Seema Bansal, as a new entrepreneur, had some of the same worries that so many newcomers have. The concept was new, and the greatest challenge proved to be finding a preservation method that would preserve flowers perfectly and affordably. They experimented for some time until they reached the quality they were after. Finding trustworthy suppliers and those that want to help them sell their items was another obstacle. 

With so much competition, the challenge was to build brand awareness and trust. The startup was able to turn these challenges around through customer reviews and leveraging social media. It was the concept of giving Eternity Roses to celebrities and influencers that helped put them on everyone’s radar. 

FAQs:

What was the idea behind Venus ET Fleur? 

It all started in 2015 when Seema Bansal Chadha and Sunny Chadha were let down by a poor delivery of flowers. Unhappy with wilted flowers, they decided to start a company that focuses on luxury floral arrangements made of long-lasting flowers. 

Where can I buy Venus ET Fleur products? 

Their website offers shopping online or in-store at outlets such as Bloomingdale’s and Bergdorf Goodman, with shipping available worldwide, including India. 

How has Venus ET Fleur influenced the floral industry? 

The company changed the floral world by turning flowers into lasting luxury items rather than small gifts. Its Eternity Roses have raised the bar for quality and durability, changing customers’ views on floral products. 

How did Venus ET Fleur gain recognition and grow? 

The brand gained traction after being featured on social media by celebrities like the Kardashians, leading to increased demand, physical store openings, and recognition in top magazines and on Forbes’ “30 Under 30” list.

How did Seema Bansal’s background influence her entrepreneurial journey?

Growing up in a family of entrepreneurs and studying business administration equipped Seema with the skills and mindset to solve problems and build a successful luxury floral brand.