Reloy, a proptech startup that helps builders in referrals and real estate loyalty has reported a 65%  increase in its FY24 revenue to Rs 21 crore. Founded in 2015 by Akhil Sharaf, Bela Saraf, Devesh, and  Abhay Ambo, this Mumbai-based startup brings all real estate stakeholders together and helps them  build efficient distribution. The technology used by this startup is built for the basics of real estate such  as high value, low volume, and personalized. 

This B2B2C homeowner and broker management platform helps builders manage their builders and  brokers more efficiently. The revenue for Reloy in 2022-23 stood out at Rs 12.7 crore. PTI mentioned  that the founder and CEO of Reloy, Akhil Saraf pointed out the direct relation between higher sales,  client acquisitions, and Reloy’s growth. Saraf claimed that the startup helped builders generate over  Rs 1,450 crore worth of referral sales in the last fiscal. The current fiscal goal for the company’s referral  sales is Rs 3,500 crore. HDFC Capital owns a 10% stake in the startup. So far, the company has raised  over Rs 13 crore from various investors including HDFC Capital. 

The company claimed that it offers solutions with the post-purchase journey that homeowners have  with builders and then they offer benefits across requirements of home finance and interior. The  startup has known names in the industry as clients including Godrej Properties, DLF, Mahindra  Lifespace, L&T Realty, and many more. The startup offers platforms to help homeowners with  document management, payments, and customer tracking. 

The startup has recently launched a new version of its app “Connectre 4.0”, offering builders a  seamless experience. The upgraded version allows an individual to easily navigate their homebuying  steps easily, fostering loyalty and driving referrals at every stage as a benefit. Reloy claims to be the  world’s largest homeowner loyalty and referral program platform. This startup helps real estate  companies build efficient distribution and offer referrals. 

Conclusion: 

Reloy, a proptech startup that helps builders in referrals and real estate loyalty has reported a 65%  increase in its FY24 revenue to Rs 21 crore. The startup helped builders generate over Rs 1,450 crore  worth of referral sales in the last fiscal. The current fiscal goal for the company’s referral sales is Rs  3,500 crore. HDFC Capital owns a 10% stake in the startup. The startup has recently launched a new  version of its app “Connectre 4.0”, offering builders a seamless experience.

The upgraded version  allows an individual to easily navigate their homebuying steps easily, fostering loyalty and driving referrals at every stage as a benefit. The technology used by this startup is built for the basics of real  estate such as high value, low volume, and personalized. This B2B2C homeowner and broker  management platform helps builders manage their builders and brokers more efficiently. Reloy is the  world’s largest homeowner loyalty and referral program platform. This startup helps real estate  companies build efficient distribution and offer referrals.