The corporate parent of the travel-tech giant OYO, PRISM, has declared a major reorganization of leadership to facilitate its global expansion plan and increase the efficiency of its operations in its major international markets. This realignment resembles the recent company rebranding, which changed its name to PRISM, formerly Oravel Stays, indicating the desire to have its international operations and a variety of brands consolidated. The corporation now operates under a broad range of hotel and living brands in 35 countries and provides its services to more than 100 million customers worldwide. 

Strengthening its focus and responsibilities

The most significant change is the promotion of Ankit Tandon to the dual position of Chief Operating Officer (COO) of PRISM and Chief Executive, Europe. Tandon had been the former CEO of OYO Vacation Homes. In his extended international position, he will have the responsibility of managing the business performance and operation of PRISM across the world, including hospitality brands like Belvilla, DanCenter, and Sunday Hotels. His scope of work covers the running of PRISM operations in Europe, the UK, and the US, which also consists of G6 Hospitality, the parent organization of Motel 6 and Studio 6.

Tandon will also remain the head of the Vacation Homes segment, which incorporates such services as CheckMyGuest in France and MadeComfy in Australia. Under this new structure, Puneet Yadav, the Country Head of the UK, will report directly to Tandon, and Sonal Sinha, a member of the G6 Hospitality CEO team, will report to both Tandon and Ritesh Agarwal, the Founder and Group CEO of PRISM.

PRISM has also hired Varun Jain, who previously served as COO of India, as its COO of Asia to reinforce its strategy of concentrating its attention on key regional markets. His broader scope of duties now covers India and the SEAME region (Southeast Asia and the Middle East). Jain will also operate Traum Ferienwohnungen in Germany, which is the PRISM listings business. In the Indian market, Innov8 and Weddingz businesses will directly report to him, with the assistance of Pankhuri Sakhuja and Nitin Gupta.

Operational backbone and leadership

The other essential appointments solidify the backbone of the operation of the firm. Shreerang Godbole will remain the Chief Service Officer of PRISM, and he will oversee the customer experience and operational excellence in all the businesses of PRISM. He has also been tasked with operational leadership of DanCenter and the integration and growth of MadeComfy in Australia.

To improve performance in the vital European market, Shirish Damani has been appointed Europe Homes and Hotels COO. He will also work in partnership with Ankit Tandon to push supply, revenue, and margins throughout the European portfolio, which consists of brands such as Belvilla, DanCenter, CheckMyGuest, Studio Prestige, and HelpMyGuest. Damani will also remain in charge of global mergers and acquisitions (M&A) of the company.

After five years of running PRISM International (including the US, UK, LatAm, and workspaces) and Traum Ferienwohnungen, Gautam Swaroop is stepping out in search of other technology-oriented opportunities that are also part of the realignment. He will, however, remain an advisor to PRISM in the transition stage.

Founder and Group CEO Ritesh Agarwal thanked Swaroop for his leadership and was thrilled by the increased pace of the global expansion due to the extended roles of Ankit Tandon, Varun Jain, Shreerang Godbole, and Shirish Damani, and a greater emphasis on the execution and even a more intense focus on customers.

Conclusion

This is a strategic reorganization of leadership by PRISM into its next stage of global expansion and operational maturity. With regional and operational leadership roles defined, especially with the rise of more experienced leaders such as Ankit Tandon and Varun Jain, the company will strive to have a more integrated, effective, and consumer-oriented network across the globe. This internationalization drive is supported by robust financial momentum, as shown by the fact that the company has recorded a Q1 FY26 profit after tax (PAT) of over ₹200 crore, which is vastly higher than the ₹87 crore in the same quarter of the last fiscal year.