Indian direct-to-consumer (D2C) fashion is still experiencing a high level of investment ratio due to the growth of homegrown brands that are testing the expansion of their business to align with the customer needs. Recently, fashion startup MyDesignation, based in Kerala, has raised ₹40 crore in its Series A round. RPSG Capital Ventures led this capital inflow. It is a significant milestone for the company because it will be entering its next stage of aggressive expansion and market penetration.

Investor support and funding round

There was a robust involvement of new and returning investors in the Series A round. Although RPSG Capital Ventures led the round, the current investors, including Veltis Capital, Multiply Ventures, and Dominor Investments, contributed to the round. This recurrent backing of old investors is an underlining of high confidence in the business model of the brand and its capability to bring about consistency in the outcomes.

This is the second round after a successful seed funding round in April 2025, when the startup raised funds amounting to $1.25 million. The swift development process of the seed to the Series A illustrates the upward trend of the brand in the highly competitive apparel industry. By raising ₹40 crore, MyDesignation is well-positioned to strengthen its balance sheet and implement its long-term strategic map of becoming a leading design-led fashion label in India.

Core Philosophy and primary focus

MyDesignation, which was founded by the husband-wife team of Swaroop Krishnan and Gopika B Raj in 2020, has established a niche in the lifestyle category. It has a brand based on creativity, community involvement, and operational rigour. The company is also uniquely design-driven, unlike most other mass-market retailers, where their main focus is culturally inspired and fashionable casual wear among men and women.

The drive to be original is one of the most prominent attributes of the brand. MyDesignation boasts of 90% of its designs being unique and non-repetitive, a business model that appeals to fashion hearts with individualized and personal fashionable designs to wear in everyday life. This emphasis on expressive fashion has connected well with the young generation, and the brand has since been able to meet the demands of more than 1 million people in India since it started. In addition, the company records high rates of repeat purchases, a feat that goes ahead to attest to the customer loyalty and the quality of its products.

The funds raised during this Series A round will be used to fund some major growth initiatives. One of the key aspects that MyDesignation will work on is the growth of physical retail presence. Although the brand follows a digital-first strategy, it acknowledges the need to have an omnichannel presence. 

The brand is presently established offline in such cities as Bengaluru, Kochi, Thiruvananthapuram, and Calicut. The company will also open eight additional company-owned stores in the coming year with a focus on the key markets, including Chennai, Hyderabad, and Bengaluru.

Besides physical expansion, it will be employed to strengthen the top management team. As the company expands, it will recruit professionals in different key areas such as finance, supply chain management, merchandising, and marketing. This reinforcement of the internal infrastructure is supposed to hold the historical growth rates of the brand, which has been steadily at about 100% year-on-year since its inception.

Conclusion

The ₹40 crore fundraise by MyDesignation is an indication of the increasing investment interest by investors in D2C brands that focus on both a strong digital presence and an offline approach. The business model based on community and a strong focus on unique, culturally relevant designs has allowed the startup to scale to a point without losing its original inspiration as a business.

Equipped with new capital and a path to the future, MyDesignation will further enrich its influence on the modern fashion industry to provide customers with a combination of personalization, style, and cultural meaning.