Introduction:

Sleep is one of the most essential factors of a healthy life; however, many people struggle to have a good night’s rest. Busy schedules, stress, lack of rest, and low-quality sleep products are the most common reasons for feeling tired as soon as you wake up. Ankit Garg created Wakefit with Chaitanya to offer better sleep and a healthier lifestyle. The company was launched to make sleep a priority in people’s lives.  

The Indian mattress industry is expected to reach 2000 million USD at a compound annual growth rate of 9 percent. Wakefit is leading the way while offering features like 20 20-year warranty period and no-cost EMI. This article explores how Wakefit transforms India’s sleep market, Ankit Garg’s journey to Wakefit, and lessons for entrepreneurs.

Wakefit’s Mission

Having enough rest and good sleep ain’t a luxury but a necessity. A good mattress can make a huge difference, but Indians face high prices, outdated designs, and poor customer service while shopping. This is where Wakefit comes into play to fix all these problems. The startup has grown from a small idea to one of the major players in the Indian sleep industry. Wakefit not only puts customers first but also focuses on affordability and innovation. Instead of just selling products, they want to provide better sleep to their customers.   

Ankit Garg: Early life and education

Ankit came from a middle-class family and grew up in Delhi, where both his parents worked in a small testing setup that belonged to their family. Given that he grew up in an atmosphere related to material testing, from the start, he was interested in how foam materials are manufactured. Then he followed his interest in Science and Engineering to get into IIT Roorkee, the best engineering college in India. He went on to graduate with a degree in chemical engineering from there. 

The graduation was completed, and he was able to find a job at Bayer Material Science, a German company known for manufacturing foam and polymers. This job provided Ankit with first-hand experience in foam production, a key material used in the process of mattress creation. He got a deep understanding of materials and their improvement. All these things were enough for Ankit to start his own business, but this is not when he launched Wakefit. Let’s see what motivated Ankit to start his own business. 

The idea that started Wakefit

Ankit Garg was setting up his new home and went to the shop for mattresses. He was shocked by the high prices and low-quality material. While searching for the right mattresses, he observed two things in the mattress industry. Ankit noticed there was little to no innovation in the products, and the cost of the end product was very high. He saw these loopholes and realized that the middlemen and distributors involved in the supply chain were the reason for high pricing. 

Ankit saw this as an opportunity and teamed up with Chaitanya Ramalingegowda to launch Wakefit. Chaitanya had expertise in operations and customer service. The goal was to provide high-quality sleep products and affordable prices through an online platform. Ankit wanted to transform the traditional mattress market by bringing unique and innovative products to Indian households. 

What makes Wakefit stand out?

Wakefit is a Bengaluru-based D2C startup that manufactures mattresses by focusing on innovation. The company did not become successful overnight; they pitched ideas together to set it apart from other companies in the sleep industry. Here are some factors that make Wakefit different from others.

D2C model: Traditional mattress companies have suppliers and middlemen involved, which increases the cost of the end product. Wakefit removed middlemen by selling its products directly through an online platform, reducing the product cost. This step made the product affordable without compromising its quality. Wakefit is passionate about quality sleep; they invested in research to craft mattresses grounded in sleep science. 

They use top-quality foam that’s both cozy and tough, built to last. Their mattresses are Greenguard-certified, which means customers are sleeping on eco-friendly materials free of harmful pollutants. What makes Wakefit special is how they put the customer first. They listen to what customers say and offer a 100-day trial to test the mattress at home. The refund is available if customers are not satisfied. Plus, with a 20-year warranty, you can tell the brand’s trust in its products. 

Growth and expansion

Wakefit started as a small online mattress-selling platform, but now it has become one of the known names in India’s sleep industry. The company now ships thousands of orders every day. The startup is still growing and expanding its offerings beyond mattresses to other products like bed frames, pillows, and even furniture. They aim to become a brand that sells all things from sleep to home comfort. Wakefit’s focus on innovation while keeping product quality high and price affordable has raised the bar for other companies in the same market segment.

FAQs:

What makes Wakefit mattresses different from traditional mattress retailers?

Wakefit cuts out middlemen to offer affordable prices and uses high-quality foam to create mattresses that provide great support and comfort.

Can customers try products before buying?

Yes. You can try a Wakefit mattress at its offline stores to experience the product comfort beforehand. Additionally, it allows you to order online and use the product for 100 days and return it for a full refund if you’re not satisfied.

What other products does Wakefit sell?

Besides mattresses, they offer sleep-enhancing accessories like pillows, bed frames, bedding, and home furniture like sofas.

Is Wakefit only online, or do they have stores?

They’re mostly online but have over 150 experience centers in some cities where you can try products. Standard delivery time for online orders ranges from 3 to 7 business days, depending on the location.

How do Wakefit products help improve sleep?

They continuously invest in a research and development team to design products for quality rest. The company uses high-quality materials and focuses on ergonomics, which means supporting the body in all the right places, hence providing better rest.