The B2B of ecommerce JSW Group, JSW One Platforms, has successfully raised ₹575 crore in a new round of financing to grow its technology platform and increase financial services to small and medium business enterprises (MSMEs). This round was initiated in May 2025, and major investors such as State Bank of India (SBI), Principal Asset Management, JSW Steel, OneUp, International Conveyors, and Scarlett Ventures were involved in the round. This capital injection will put the business at about ₹8,575 crore. Out of this, ₹340 crore had already been announced during the year. The new round is a milestone for JSW One Platforms as it works to expand its involvement in the Indian industrial supply chain and improve the availability of credit to MSMEs. 

Expansion strategy and ambitious growth plans

The new capital of ₹575 crore will be used to propel the ambitious growth strategies of JSW One, which are mainly based on the improvement of its proprietary technology platform as well as an increase in its physical infrastructure. One of the fundamental targets is the increased rate of investment in technology to develop a fully integrated and digital procurement experience for small enterprises. The platform is based on a single ecosystem idea that combines supply, credit, and fulfillment of construction and manufacturing MSMEs.

Another important aspect of the expansion plan is the substantial reinforcement of the Non-Banking Financial Company (NBFC) of the company, JSW One Finance. This department is part of the mission of the platform to enable MSMEs through the provision of full-fledged financing solutions.

The fresh finances will allow the platform to expand access to credit, enhance its underwriting capacities, and create financial products that are tailor-made in accordance with the specific requirements of small businesses. It aims at closing the long-standing working capital deficit experienced by these businesses so that it becomes a key driver of growth in India that is manufacturing-led.

The financial services arm was also emphasized under the leadership, when it was emphasized that this segment ought to be expanded. JSW One Finance already operates assets under management (AUM) of ₹100 crore and has already set an ambitious target of growing it to ₹500 crore by the year-end. This financial empowerment, which is accompanied by the growth of its distribution and logistics system throughout key industrial clusters, which enhances last-mile delivery and customized fulfillment, is geared towards streamlining the whole sourcing process of MSMEs. The program is dedicated to making sourcing easier and faster to grow more than 500,000 MSMEs involved in building and manufacturing in the country.

JSW One Platforms’s momentum and performance

JSW One Platforms showed good results till the end of the financing round. The firm produced a high growth of 2.4x year-on-year in the financial year ending in March 2025 (FY’25). This amounted to a Gross Merchandise Value (GMV) of ₹12,567 crore during the year.

It is expected to keep its momentum and is likely to be able to reach over ₹8,000 crore in GMV in the first half of the financial year 2026 (H1 FY’26), thereby maintaining a healthy growth rate of more than 50.

The market presence and good growth rates of the platform precondition the further corporate milestones. JSW One Platforms is said to be coming up with an initial public offering (IPO), whereby they are going to be publicly issued in the next 18 to 24 months.

This is a strategic move that puts the company in line with other important players in the B2B e-commerce industry and is a reaffirmation of its long-term vision of being the most reputed technology company in India, a single ecosystem of commerce, credit, and fulfilment.

Conclusion

The ₹575 crore funding round with the strategic entry of the State Bank of India, which was successfully closed, is a mighty boost to the operational and future viability of JSW One Platforms. This influx of capital will increase the capacity of the platform to empower hundreds of thousands of MSMEs and to close the gaps in procurement and financing through channeled funds and, ultimately, to help these MSMEs grow sustainably as they support the manufacturing and construction industries of the country.