According to market research, the Indian D2C market is expected to grow and cross the $100 billion  size by 2025. The D2C segment saw an exponential increase since the Covid pandemic which led to the  increased digital marketplace. India is now home to more than 190 million digital shops and the third largest shopping base globally. India has made huge progress in the D2C sector compared to the past  few years.  

Inc42 mentioned in a report that India now has more than 121 D2C companies and most of these are  fashion and clothing startups. The fashion startups are expected to grow and cross 43.2 billion USD by  2025. Some of the D2C brands like Mamaearth and Nua reached Rs 100 crore revenue in just a few  years. At present, many brands are using the online platform to provide their products and services to  provide streamlined experiences to their customers. The D2C sector is growing rapidly across India and  here we are talking about some of the top D2C brands across India. 

82°E 

Deepika Padukone-led 82°E is a personal care D2C startup that offers personal care and body care  products for both men and women. The company provides clinically tested and expert-formulated  skincare products including cleansers, face masks, moisturizers, and more. The startup raised $7.5  million from DSG Consumer Partners, UHNIs, and IDEO Ventures, along with Deepika’s family office  during its seed funding round in 2022. The D2C startup aims to develop an Indian self-care product  focusing on Indian skin types. The company faces competition from other brands in this sector  including Plum, WOW Skin Science, Plum, and Mamaearth. 82°E aims to expand its services globally  while focusing on multi-channel marketing mode. 

BEYOUNG 

Beyoung is a D2C apparel brand that manufactures and sells fashion wear through its mobile  application and e-commerce platforms. The startup offers top product design and value-for-money  items that meet the current fashion trend available in the market. While the other fashion brands  target developed areas for their marketing Beyoung aims to remove a significant gap in the market for  affordable fashion options and focuses on the tier,2,3, and 4 cities. The startup secured $4.8 million  from Klub during its funding round. The company competes with other D2C apparel brands such as  Nykaa Fashion, Libas, and Myntra, among others. The startup provides a fashionable, stylish yet trendy  collection of comfortable clothing.  

BLUESTONE 

Bluestone is a D2C jewelry startup offering over 8000 jewelry designs and patterns in pendants, rings,  and other products. The company followed an omnichannel approach to dealing with its products. The  startup has secured 30 million USD during its backing round at a valuation of 410 million USD. The  company has raised over 87.8 million USD from its investors since its commencement. The firm offers  its services through its websites and 190 physical stores across 75 cities in India.  

CARATLANE 

CaratLane provides jewelry from bracelets to customized pendants and other pieces of Jewellery. The  company got an investment of Rs 99.9 crore from Titan Company. After this round, Titan became the  largest stakeholder of the firm with 66.39 percent. In August 2023, Conglomerate acquired a 27.18  percent stake for Rs 4,621 crore in CaratLane. The Jewelry startup reported a revenue of Rs 2,169 crore 

in FY23. The net sales value also increased by 56.7 percent to Rs 571 crore in the same duration.  CaratLane competes with other brands in the same segment such as Giva, and Bluestone.  

COUNTRY DELIGHT 

The founder of Country Delight, Chakradhar Gade, and Nitin Kaushal innovated the brand to provide  dairy products, fruits, and vegetable delivery services. The company operates across 15 cities in India  including Delhi NCR, Bengaluru, Mumbai, and Chennai. The firm secured 108 million USD from Venturi  Partners and Temasek in its series D backing round with the participation of SEC Global, Trifecta Capital,  and other investors. The company claims to have served more than 1.5 million customers in India with  over 8 billion yearly orders across 11 Indian countries. The company has raised around 133 million USD  in backing across multiple rounds to date. Country Delight competes with brands like Milk Mantra,  Otipy, and Sid’s Farm. 

FOXTALE 

The Mumbai-based D2C beauty and personal care startup, Foxtale offers customized skincare products  for all skin types according to the product fitting to the skin types. The brand was established to provide  low-cost but quality skincare products that match different Indian skin types. The company provides  its products and services through its online application, 1,050 offline stores, and 50 modern trade  chains. The startup has raised a total of 18 million USD since its inception. The company announced  growth in its operations to Rs 13.8 crore in FY23. However, the net loss also increased to Rs 18.59 crore  in the same duration. Foxtale faces competition from other D2C beauty and personal care brands such  as Minimalist, Plum, Mamaearth, and Pilgrim. 

LENSKART 

Lenskart is an omnichannel eyewear retailer brand that provides quality and affordable eyewear to  solve eye-related problems. The unicorn has around 750 offline stores across 175 cities. The company  claims to serve more than 7 million customers per year. The startup secured a $100 million investment  from the private equity firm ChrysCapital. Lenskart has secured over 850 million USD across multiple  funding rounds since its inception. The company reported an increase of 66 percent YoY in its revenue  to Rs 1,502.7 crore in FY22. However, the losses decreased by 37.3 percent to Rs 64 crore. The company  claims to offer services in around 2500 global stores and 2000 stores across India. 

LIBAS 

Libas is a D2C fashion ethical startup that provides high-quality ethical wear for women across both  online and offline channels. The company secured Rs 150 crore from ICICI Ventures during its backing  round. The firm claims to have a profit of Rs 500 crore for FY24. The brand offers a fashionable, upbeat,  and swish collection of Indian wear with a combination created by keeping up with fashion trends  worldwide. Libas faces competition from other fashion brands including Flipkart, Myntra, and Nykaa  Fashion. The company focuses on expanding its offline market while strengthening its digital presence  across the country. 

MAMAEARTH 

Mamaearth is a baby care product selling D2C brand. The brand offers haircare, skincare, and body  care products for children. The firm has investors including Sequoia India, Fireside Ventures, and  Snapdeal. The company has raised over 111 million USD across multiple rounds since its  commencement. The startup provides chemical-free and expert-formulated baby care products 

through its online and offline stores across India. MamaEarth faces competition from other baby care  brands such as Wow Skin Science, Khadi Naturals, Plum, and more. 

MOXIE BEAUTY 

Moxie Beauty is a D2C haircare brand that sells haircare products such as shampoos, conditioners, and  hair oils. The startup provides customized hair care products to fit different Indian hair textures. The  company offers solutions and hair care products to treat hair-related problems like frizz. This brand  develops hair care products based on different hair textures such as brushy hair, curly hair, and straight  hair. The company has secured around $2.1 million in funding since its inception. Moxie Beauty  competes with other D2C brands such as Good Health Company, Fix My Curls, and Pilgrim.  

THE PANT PROJECT 

The Pant Project is a D2C fashion startup that sells customized ready-wear pants. The fashion brand  offers over 250 styles including cargos, jeans, chinos, joggers, wool pants, and more. The company  claims to have handed its products to over 100k guests through its website to date. The brand offers  its products through its website and other online businesses similar to Amazon. The pant design  reported a profit of Rs 7.3 crore for FY22. The company expects a profit of Rs 100 crore in the coming  two times. 

SUGAR COSMETICS 

SUGAR Cosmetics is an omnichannel D2C brand that provides products for lips, skin, eyes, and nail care  categories. The startup offers its services in more than 4500 brand stores across 500 cities in India with  over 125 exclusive outlets. The company secured $50 million from L Catterton Asia Fund during its  series A funding round. The startup has secured over $87.5 million across multiple funding rounds to  date. The company reported a net loss of Rs 72 crore with an operational revenue of Rs 221.1 crore in  FY22.  

Conclusion: 

The Indian D2C market has been increasing rapidly in the past few years. The country is home to more  than 121 D2C startups. The D2C fashion startups are predicted to cross $43.2 billion, while the D2C  segment expects to cross the size of 100 million USD by 2025. The government of India has been  launching various schemes in the past few years including different initiatives to promote the startups  in the Indian ecosystem.