House of Fett is targeting revenue of ₹80 crore in FY26. This ambitious goal follows the brand’s stride to further grow its footprint offline and consolidate its positioning in the premium fashion retail markets in India. The brand was established by Esha Bhambri and Abhinav Gupta in 2018 and is completely bootstrapped. It is growing through reinvestment of its profits instead of external financing and adopts heavy fundamentals and a moderate growth business model.

Expansion strategy and vision

As part of its expansion strategy, House of Fett is dedicated to expanding its retail network from 15 stores in FY 2025 to 24 stores in FY 2026. Its physical stores will serve to increase the reach of the brand in the country’s prime markets.

The prime markets of the country include the cities of Delhi, Gurugram, Noida, Mumbai, Pune, Hyderabad, Raipur, Bangalore, and Ahmedabad. Apart from retail expansion, the company has also increased its manpower strength to close to 200 people, who are divided among its manufacturing operations and retail and corporate offices.

As stated in the vision of House of Fett’s founders, House of Fett is dedicated to creating a fashion company with a solid foundation and a long-term sustainability strategy. The brand is dedicated in a responsible way by investing the funds accumulated in the company to open each store instead of using outside financing. This bootstrapped approach is indicative of their emphasis on sustaining long-term value creation, product quality, and customer experience over short-term, unsustainable growth.

The founders are more focused on revenue growth but also aim for an endeavour that will define a fashion brand that would combine the modern pocket-making garment of western wear with the Indian heart and mind, and would provide it with exclusivity and superior value. Their vision also extends to the use of technology and efficient inventory management systems to keep goods in low quantities, thus increasing their desirability and reinforcing the brand’s positioning in the premium womenswear market.

Operational and product portfolio

House of Fett has developed an in-house interiors and project execution team to assist faster store rollouts. The change of operations should make store development more efficient, ensure consistent design and execution, and significantly decrease external vendor reliance. The brand has backed significantly on technology to streamline inventory management as well. 

It emphasizes a limited stock and product exclusivity approach that is backed by Enterprise Resource Planning systems and AI-driven inventory replenishment platforms. This exact method led to its respective record-high base revenue during the annual Black Friday holiday, and in fact, inventory levels were kept below the normal amount, resulting in several popular styles selling out, according to the company statement.

House of Fett offers a range of modern western outfits inspired by global fashion trends and Indian preferences. The collections emphasize modern silhouettes, high-quality fabrics, and designs with everyday appeal for the fast-moving consumers who live in the city. 

In reference to their growth strategy, the founders commented on how they have always aimed to have fundamentals that made their business a sustainable fashion business. Each store has been independently funded, and because they were able to build responsibly, they remained committed to providing the best possible product, service, and retailing experience, along with sustainable value creation.

Conclusion

House of Fett plans to expand its foothold in the premium womenswear space in India with further investment in retail space, technology, and design infrastructure. The company has been following a profitability-driven growth model from solvency and wants to consolidate its market share appropriately. Its trajectory towards reaching ₹80 crore revenue is defined by in-house execution, sophisticated inventory technology and a niche product line.