DailyObjects is a prominent player in the Direct-to-Consumer (D2C) technology accessories and lifestyle industry. It has reached a major economic milestone, reaching the ₹100 crore revenue target in the financial year ending in March 2025. The brand is expected to experience a total revenue of ₹110 crore of operating revenue as per the latest financial statements of the company obtained at the Registrar of Companies.

This is a strong growth of 31% against the ₹84 crore earned in the last fiscal year of 2024. Although this growth underscores the rising market base of the brand and its capacity to scale, the financial path to arrive at this goal was characterized by a significant rise in losses, which indicates the high expenditures of aggressive scaling in the competitive scene of D2C.

Core of DailyObjects and advertising expenses

The core of DailyObjects’ financial success in FY25 is deeply entrenched in its product range, offering bags, wallets, charging products, stationery and other lifestyle accessories. These products contributed 99.6% of the total revenue of the company, comprising ₹109.6 crore.

The growth in this particular segment was 30.5% per annum. In addition to the direct sale of goods, the rest of the company’s revenue was generated through the shipping and delivery fees. This business model highlights the dependence of the brand on its physical product line and its capability to retain a stable flow of consumer interest in its tech and lifestyle segments throughout the fiscal year.

DailyObjects experienced a proportional increase in total expenditure in order to sustain its 31% growth in revenues, as it increased by 30% to ₹124.5 crore in FY25 compared to ₹96 crore in FY24. The procurement cost was the highest contributor to such expenditures and constituted 41% of the total expenditure. There was an increase in the procurement expense of 21%, where the company procured more inventory and production of ₹51.5 crore to satisfy the increased demand.

The brand had spent heavily on visibility and talent. The advertising costs increased dramatically by 40.5% to ₹26 crore, and the employee benefit expenses also increased drastically by 54.5% to ₹17 crore. There was also an increase in other operating expenses, as rent costs increased to ₹4 crores, and legal and professional fee expenses were ₹2 crores.

Financial position and profitability metrics

Although the growth of the top line has been impressive, the chase of scale has been at the expense of the bottom line of the company. The net loss of DailyObjects increased 60% over the period, shifting ₹10 crore of FY24 to ₹16 crore of FY25. This tendency is also demonstrated by the profitability indicators of the company, as Return on Capital Employed (ROCE) is reported at -16.89%, and EBITDA margin is at -10.64%.

At a unit level, the business was relatively efficient; the company used ₹1.13 on each rupee of revenues in FY25, which is a slight improvement on ₹1.14 used in the last financial year. This implies that the company is gradually performing a little better at a unit level, but the net increase in volume of spending necessary to grow the company is still exceeding short-term payoffs.

In March 2025, DailyObjects disclosed a financial cushion of ₹8 crore of cash and bank balances, and its total current assets stood at ₹87 crore. This capital has played a significant role in the recent increase in revenues. The present-day financial environment indicates that the founders might not be able to raise additional capital at substantial premiums in the future unless the brand shows a more conclusive road to profitability or attains another massive breakthrough in the market.

Conclusion

The 2025 fiscal year has been both a year of success and difficulty for DailyObjects. The brand has reached the ₹110 crore revenue mark. The net losses have risen by 60%, which illustrates the complex nature of the balancing between high growth and financial stability. As the company continues its progress, it is expected that the emphasis will not be on the targeted revenue milestones, but rather on streamlining its excessive expenditure on advertising and purchasing.

Although the brand has managed to increase its market share, its success in the long run will be determined by how it manages to reduce its losses and use its recent financial resources to develop a more sustainable and profitable business model in the next few years.