Supply6 is a nutrition brand that secured an undisclosed funding amount from former cricketer AB de  Villiers. Inc42 mentioned in a report that this South African cricketer was also announced as the brand  ambassador for the startup. The company also raised funds in its pre-series A funding round in July  2022. The startup plans to use this fresh capital to scale operations, expand its network, increase its  products, and enhance its platform.  

The startup offers various health supplements and promotes a healthy lifestyle. The brand specializes  in providing nutritional products including vitamins, minerals, superfoods, omega3 tablets, and  antioxidants. The nutrition supplier startup claims to have products addressing deficiencies in Vitamin  D, B12, and others while offering nutritional solutions for skin wellness. The startup mentioned that  this partnership combines athletic excellence with the brand’s goal to inspire healthy living and provide  essential nutrient supplements. The D2C startup plans to expand in the offline market and solidify its  digital presence worldwide. 

The co-founder of Supply6, Rahul Jacob said that AB De Villers matches well with the brand image due  to his approach to his health and career. The company expects this collaboration to enhance its brand  presence and connections. Rahul mentioned that the reputation of De Villers also shows the trust and  quality products of supply6 and the company is sure to get good results for this fiscal year. Supply6 is  also focusing on solidifying its online presence while expanding its network across the country. The  firm may use a portion of this investment to grow its brand presence and increase its exclusive brand  and retail outlets.  

The brand competes with other startups in the same industry such as BoldFit, HealthKart, and Oziva.  The company claims to offer clinically tested and expert-formulated nutritional products. The startup  offers a customized collection of nutrition and supplements according to client’s needs. The company  operates in omnichannel mode and is focusing on establishing more physical stores. its clients globally.  The startup plans to use these fresh proceeds to expand its network, enhance its network, and product  development. The funding round shows the trust of investors in the Supply6 market potential and  business model. 

Conclusion: 

D2C nutritional supplement startup Supply6 secured an undisclosed amount of investment from the  South African cricketer AB de Villers. The startup plans to use this fresh capital to scale operations,  expand its network, increase its products, and enhance its platform. The brand offers a platform that  provides various supplements to promote a healthy life. The brand provides nutritive products  including vitamins, minerals, superfoods, chia seeds with omega 3s, and antioxidants. The D2C startup  plans to expand in the offline market and solidify its digital presence worldwide. Supply6 is also  focusing on solidifying its online presence while expanding its network across the country. The firm  may use a portion of this investment to grow its brand presence and increase its exclusive brand and  retail outlets. The company claims to offer clinically tested and expert-formulated nutritional products.