CHOSEN a Chennai-based skin and personal care brand, raised $1.2 million in fresh capital in its seed  funding round from family & friends. Entrackr mentioned that the funding had an equity-free grant of  $100,000 from Peak XV partners, following its SPARK program for women-led startups.  

This D2C Skincare and personal care startup is planning to use the fund to grow its team and enhance  its supply chain to meet customer needs accordingly. The startup faces competition with known brands  including Honasam the Ayurveda Co, and more. Cosmetic Dermatologist Renita Rajan founded this  brand to focus on creating skincare products using technology while expanding into IOT and tech driven skincare solutions. The company claims to have 34 Stock Keeping Units under the categories  including skincare, wellness products, and haircare. CHOSEN creates and offers unique products using  science and natural ingredients that are proven beneficial by science. 

The startup is planning to launch new products this year. The founder and CEO of the startup, Renita  Rajan highlighted that this seed funding round helped the company to expand strategically and explore  new areas. The startup is aiming for partnerships between B2B sectors as the next steps. The company plans to expand in the health, travel, leisure, and hospitality sectors. Rajan mentioned the main goal  for the startup is to raise $10 to $20 million in its upcoming pre-series round. Inc42 reported. The  startup claims to have a clinical experience that sets them apart from other skincare brands. 

The company can feel a sense of relief as the previous investments highlight the startup’s vision and  potential. This company showed a two-time increase in its scale this year compared to last year. This  continuous increase in the D2C beauty sector is helping the startup to get a boost in fundraising. Inc42  also mentioned the increasing market opportunity for skincare and beauty brands in the country. The  personal care market is predicted to reach the $5.6 billion mark with offline stores reaching $122  million by 2025.  

Conclusion: 

CHOSEN, a beauty and skincare brand raised $1.2 million in fresh capital. The company is planning to  secure funding of $10 to $20 million for a new pre-series round this year. This D2C Skincare startup is  planning to use the fund to expand its team and scale up its services to meet customer needs  accordingly. The startup faces competition with other personal care brands including Plum, and  Honasam the AyurvedaCo. The brand provides various e-commerce platforms including a website, and  physical stores to connect with its customers.

The startup is aiming for partnerships between B2B  sectors as the next steps. CHOSEN plans to expand in the health, travel, leisure, and hospitality sectors. The funding round also had an equity-free grant of $100,000 from Peak XV partners, following its  SPARK program for women-led startups. CHOSEN plans to expand its products in the health, travel,  leisure, and hospitality sectors. This company showed a two-time increase in its scale this year  compared to last year.