Hyderabad-based research consulting company, BrandRx Studios LLP, has declared the successful completion of its seed funding round, the first milestone in its quest to democratize research to facilitate AI-driven product development. It was funded by two strategic partners: Kapel IT Services Pvt Ltd, which has experience in the field of IT consulting and investments targeting AI, and Boddu Hanumanth Reddy, who is an experienced entrepreneur with a major venture in real estate and startup ventures. Their support indicates their trust in the mission of BrandRx to make research accessible, human-driven, and scalable to industries.

Launch and core features 

BrandRx also introduced its inaugural product alongside the news of funding: the UX to AI Research Manual, an open-source product kit based on Notion that helps guide students, product designers, and startups to create AI-enabled products. The manual becomes the first such record to provide an organized, experience-based approach to AI research within the collaborative environment of Notion.

The manual is not a dead piece of work but a living and breathing resource that follows the evolution of AI. It makes teams start clear and research-supported before they sink into solutions that are technology-based. The strategy makes sure that products are designed in a well-considered manner with a sense of responsibility and trust in users.

The UX of the AI Research Manual suggests an assortment of features to meet the demands of product teams at the time, including research patterns, hands-on exercises, learning bite-sized, and regular updates.

Standardized research patterns are dealing with common issues in AI development, including trust, explainability, accountability, and automation. Early detection of such trends can help a team develop more responsible and efficient AI solutions. The manual contains sequential methods of research such as AEIOU, journey mapping, and the 5 Whys. These tools aid teams in testing ideas prior to investing major resources and minimize the chances of creating a failed or poorly misaligned product.

The manual uses brief modules, audio snips, and checklists to resolve complex issues. It is a fast format of learning and easy implementation, particularly when the team has to meet a strict deadline. The manual changes with the development of AI technologies. Users are provided with free updates so that their research practices are relevant and future-proof.

The Founder & CEO of BrandRx, Anil Sripada, said, “At BrandRx, our vision is simple yet powerful — making research easy and accessible for everyone. By transforming complex methods into practical manuals, we are creating a foundation that helps innovators build with clarity, responsibility, and confidence.” 

Quotation Source: The Tribune  

Mission and foundation build-up

In the current technology-driven and fast world, a scramble to incorporate machine learning and automation in products is rife. These solutions may not be effective at all or even counterproductive without careful research. The manual created by BrandRx fills this gap as it provides a more organized methodology with a primary focus on clarity, responsibility, and user-friendliness.

The release of this manual is only the start of the greater project of BrandRx to create research manuals that are “of everyone, of everything, of all disciplines, industries, and new technologies. BrandRx can empower innovators at all levels by enabling them to concentrate on accessibility and practical application.

The Notion-based format of the manual indicates that BrandRx is dedicated to usability and cooperation. The highly flexible interface of Notion enables teams to create and tailor their workflows, exchange insights, and incorporate research into their product development processes. This not only makes the manual a guide, but a hub of research activities.

The strategy of BrandRx is also aligned with the increased need for human-centered AI. With organizations struggling with ethical aspects and user trust, some tools, such as the UX for AI Research Manual, provide a possibility to incorporate responsible practices into the development cycle at an early stage.

Conclusion

As the seed funding round closes successfully and the first Notion-based UX manual is released, BrandRx Studios LLP can transform the way AI research is handled and utilized. With strategic investors and a solid vision behind it, the company is developing tools that bring research closer to the real world, more actionable, and focused on the needs of the real world. The UX of the AI Research Manual is a workplace full of promise, a credit to the careful innovation that BrandRx has taken in pursuing its quest to create AI products with clarity and confidence.