Top 10 Sanitaryware Brands In India: Best Brands To Know

Top 10 Sanitaryware Brands in India

SUMMARY

Introduction

A bathroom is no longer seen only as a basic utility space. In Indian homes, hotels, offices, restaurants, hospitals, and commercial buildings, bathrooms are increasingly designed with attention to comfort, appearance, hygiene, water efficiency, and durability. This has created strong demand for branded sanitaryware products such as toilets, wash basins, urinals, cisterns, bidets, bathroom furniture, and related fittings.

India has a large and growing sanitaryware market. The industry includes established Indian manufacturers as well as international brands that have built a strong presence in the country. Branded players are becoming more important because customers generally associate established brands with better quality, warranty support, product availability, and consistent designs. A 2025 industry analysis submitted to SEBI estimated that branded players accounted for around 62% of India’s sanitary and bathware market by value in FY2025, compared with about 54% in 2019. The branded segment is also expected to grow faster than the unbranded market over the following years.

This article covers 10 leading sanitaryware brands in India, considering their brand reputation, product range, manufacturing presence, market reach, technology, and available financial information. The list is not a strict ranking by revenue because several brands are privately held, while others are part of larger companies and do not separately report their Indian sanitaryware revenue.

CERA

Image Courtesy: CERA (Official Website)

Founded	1980
Headquarters	Ahmedabad, Gujarat
FY2025-26 Revenue	Around ₹2,000 crore
Main Products	Toilets, wash basins, urinals, faucets, bathroom accessories and wellness products

CERA Sanitaryware is one of the most recognized Indian bathroom brands. The company has built its reputation around sanitaryware, faucets, bathroom products, and related home-improvement solutions.

CERA offers a wide range of products for different types of customers, from regular residential bathrooms to premium homes, hotels, commercial projects, and modern apartments. Its product portfolio includes water closets, wall-hung toilets, one-piece toilets, wash basins, urinals, faucets, showers, bathroom accessories, and wellness products.

CERA’s financial performance shows the scale of the business. For FY2024-25, the company reported consolidated revenue from operations of approximately ₹1,986.67 crore and consolidated profit after tax of about ₹248.71 crore.

The company continued to report strong revenue during FY2025-26. In Q3 FY2025-26 alone, CERA recorded revenue from operations of ₹499 crore, up 11.1% year over year. Sanitaryware contributed 48% of revenue during the quarter, while faucetware contributed 40%.

Jaquar

Image Courtesy: Jaquar (Official Website)

Founded	1960
Headquarters	Gurugram, Haryana
FY2025-26 Group Turnover	More than ₹8,703 crore
Sanitaryware Production	More than 4.8 million pieces annually
Main Products	Sanitaryware, faucets, showers, bathtubs, bathroom accessories and lighting

Jaquar is one of India’s most visible bathroom brands and has developed from a bath-fittings company into a complete bathroom-solutions brand.

The company offers sanitaryware, faucets, showers, bathtubs, bathroom accessories, wellness products, and lighting. Its portfolio covers multiple price segments, while Artize serves the luxury end of the market.

Jaquar’s scale is significant. The company states that its group turnover crossed ₹8,703 crore in FY2025-26. It operates seven manufacturing units in India and one in South Korea, with manufacturing facilities spread across approximately 3,30,000 square metres.

Jaquar also says it delivers more than 4.8 million sanitaryware pieces annually and serves customers in more than 55 countries.

Parryware

Image Courtesy: Parryware (Official Website)

Established	More than 150 years of heritage in India
Current Owner	Roca Group
Headquarters in India	Chennai, Tamil Nadu
Main Products	Toilets, wash basins, faucets, showers, bathroom furniture and accessories

Parryware is one of the oldest and most familiar sanitaryware names in India. The brand has a long history in the Indian bathroom-products market and is now part of Roca Group, a global bathroom-products company.

Roca entered India through a joint venture with Parryware in 2006 and became its sole owner in 2011. Today, Roca Group says it has seven advanced manufacturing plants in India and a nationwide distribution network.

Parryware sells products across several categories, including toilets, wash basins, faucets, showers, bathroom accessories, and bathroom furniture. The brand is positioned across mass-market and premium categories.

The wider Roca Group reported global revenue of €1.96 billion for 2025, although this is group-level revenue and should not be confused with Parryware’s India revenue.

Parryware remains particularly important because of its long-standing brand recognition in India. Many Indian consumers are familiar with the name, especially in traditional retail markets.

Hindware

Image Courtesy:Hindware (Official Website)

Founded	1962
Headquarters	Kolkata, West Bengal
FY2024-25 Revenue	₹2,523 crore for Hindware Limited
Main Products	Sanitaryware, faucets, showers, bathroom furniture and wellness products

Hindware is another major Indian sanitaryware brand with a strong presence across residential and commercial markets. The brand is operated by Hindware Limited and offers products ranging from standard toilets and wash basins to premium bathroom solutions. It has also expanded into faucets, showers, bathroom furniture, wellness products, and designer collections.

According to the company’s FY2024-25 annual report, Hindware Limited reported key highlights within the wider group structure, with ₹2,523 crore of revenue and ₹184 crore of EBITDA.

Hindware’s strength comes from its long history, wide distribution network, and broad product range. It serves different consumer groups, which means customers can find both affordable and premium products under its portfolio.

The company has also focused on design-led bathroom products. Its premium offerings target customers who want modern bathroom interiors without necessarily moving to an international luxury brand.

Kohler

Image Courtesy: Kohler (Official Website)

Founded	1873 globally
Indian Operations	Since 1999
India Headquarters	New Delhi
FY2024-25 India Revenue	Approximately ₹2,417 crore
Main Products	Toilets, smart toilets, wash basins, faucets, showers, bathtubs and bathroom furniture

Kohler is an American bathroom and kitchen brand that has established a strong premium presence in India. Unlike brands that mainly compete on affordability, Kohler is particularly known for design, luxury, technology, and premium bathroom products. Its portfolio includes toilets, intelligent toilets, wash basins, faucets, showers, bathtubs, bathroom furniture, and accessories.

Kohler India Corporation Private Limited reported revenue of approximately ₹2,417.4 crore in FY2025, according to company financial data compiled from Indian corporate filings. This represented around 21% year-on-year growth.

Kohler is also known for smart bathroom technology. Its premium toilets can include features such as heated seats, bidet functions, automated flushing, and other electronic controls.

The brand is especially visible in luxury homes, premium residential projects, hotels, high-end offices, and designer bathrooms.

TOTO

Image Courtesy: TOTO (Official Website)

Founded	1917
Country of Origin	Japan
Indian Company	TOTO India Industries Private Limited
FY2024-25 Revenue	Around ₹500 crore range
Main Products	Toilets, wash basins, faucets, showers and smart toilets

TOTO is a Japanese bathroom brand known around the world for its technology-focused approach to sanitaryware. The company has a particularly strong reputation for advanced toilets and hygiene-focused bathroom solutions. Its products include conventional toilets as well as intelligent toilets with electronic features.

TOTO has been present in India for several years and has targeted premium residential, hospitality, commercial, and luxury markets. TOTO India Industries Private Limited reported revenue in the ₹500 crore range for FY2025, according to available company financial information. One of TOTO’s biggest advantages is its focus on technology. The company has developed products around water efficiency, hygiene, comfort, and automated functions.

Kerovit by Kajaria

Image Courtesy: Kerovit by Kajaria (Official Website)

Parent Company	Kajaria Ceramics
Brand	Kerovit
Headquarters	New Delhi, India
Main Products	Sanitaryware, faucets, showers, bathroom furniture and accessories

Kerovit is the bathroom and sanitaryware brand associated with Kajaria Ceramics, one of India’s major tile manufacturers.

Kajaria entered the sanitaryware segment through Kerovit as it looked to offer customers a more complete bathroom solution. The brand benefits from Kajaria’s large presence in India’s building-materials and retail ecosystem.

Kerovit offers toilets, wash basins, faucets, showers, bathroom accessories, and related products. Its positioning covers mid-range and premium customers.

The company continues to invest in the sanitaryware business. In FY2025-26, Kajaria disclosed that its step-down wholly owned subsidiary Kerovit Global Private Limited had turnover of ₹36.11 crore as of March 31, 2026, while it reported a loss after tax of ₹31.65 crore. The subsidiary is involved in manufacturing sanitaryware products.

Somany Bathware

Image Courtesy: Somany Bathware (Official Website)

Parent Company	Somany Ceramics Limited
Headquarters	New Delhi
FY2025-26 Consolidated Revenue	₹2,789.84 crore
Main Products	Sanitaryware, faucets, bath fittings and bathroom products

Somany is widely known in India for tiles, but the company has also developed a presence in sanitaryware and bathware.

Its bathroom portfolio includes sanitaryware, faucets, showers, bathroom accessories, and other products. The company uses its established dealer and distribution network to sell bathroom products alongside tiles.

Somany Ceramics reported consolidated revenue from operations of ₹2,789.84 crore in FY2025-26, compared with ₹2,658.77 crore in FY2024-25. Its standalone revenue from operations was ₹2,640.30 crore in FY2025-26.

However, this is company-level revenue and not sanitaryware-only revenue. A large part of Somany’s business comes from tiles and other products.

Somany Bathware is important because customers often prefer buying tiles and bathroom products from brands that already have a strong presence in the home-improvement market.

Johnson Bathrooms

Image Courtesy: Johnson Bathrooms (Official Website)

Parent Company	H & R Johnson / Prism Johnson
Headquarters	Mumbai, Maharashtra
Main Products	Sanitaryware, bathware, tiles and bathroom solutions

Johnson Bathrooms is another established name in India’s building-materials market.

The brand is associated with H & R Johnson, which is part of Prism Johnson. Its product portfolio includes sanitaryware and bathware along with tiles and other home-building products.

According to Prism Johnson’s FY2024-25 annual report, H & R Johnson’s consolidated revenue increased from ₹2,386 crore in FY2023-24 to ₹2,393 crore in FY2024-25. Importantly, revenue from the sanitaryware and bathware segment grew 11.1% to ₹306 crore during FY2024-25.

This makes Johnson Bathrooms an interesting brand because it can provide multiple products for a complete home project.

Its association with a large tile business also gives it an advantage when customers are planning an entire bathroom rather than purchasing only a toilet or wash basin.

Duravit

Image Courtesy: Duravit (Official Website)

Founded	1817
Country of Origin	Germany
Indian Presence	Established premium bathroom brand
Main Products	Toilets, wash basins, bathtubs, bathroom furniture, faucets and wellness products

Duravit is a German bathroom brand positioned mainly in the premium and luxury segments.The company is known for combining modern European design with engineering and functionality. Its products include toilets, wash basins, bathtubs, bathroom furniture, faucets, showers, and wellness solutions.

Duravit is particularly popular among architects, interior designers, luxury homeowners, hotels, and premium commercial projects.

Unlike listed Indian companies such as CERA or Somany Ceramics, Duravit does not provide a separately reported public figure for its India sanitaryware revenue in the same way. Therefore, estimates of its India sales should be treated carefully.

Financial and Business Comparison

Brand	Latest Available Revenue Figure	Main Focus
CERA	~₹2,000 crore FY2025-26	Sanitaryware, faucets and wellness
Jaquar	₹8,703+ crore group turnover FY2025-26	Bathroom solutions, faucets, sanitaryware
Parryware / Roca	~₹1,023 crore	Sanitaryware and complete bathrooms
Hindware	₹2,523 crore FY2024-25	Sanitaryware and bathroom products
Kohler India	₹2,417.4 crore FY2024-25	Premium bathroom and kitchen products
TOTO India	~₹500 crore range FY2024-25	Premium and smart sanitaryware
Kerovit	₹36.11 crore FY2025-26 for Kerovit Global subsidiary	Sanitaryware and bathroom products
Somany	₹2,789.84 crore consolidated FY2025-26	Tiles, sanitaryware and bathware
Johnson Bathrooms	₹306 crore sanitaryware & bathware FY2024-25	Sanitaryware, bathware and tiles
Duravit	India revenue not separately disclosed	Premium sanitaryware and bathroom solutions

Important: These figures are not directly comparable because some represent total company revenue, some represent group turnover, and some represent a specific sanitaryware/bathware business. Private companies and international brands may not separately disclose India sanitaryware revenue.

Why the Sanitaryware Industry Is Growing in India

Rising Housing Construction

India continues to see growth in residential construction. New apartments, independent houses, villas, and housing projects all require toilets, wash basins, cisterns, and other bathroom products.

As more homes are constructed, demand for sanitaryware naturally increases.

Bathroom Renovation Is Becoming More Popular

Sanitaryware is not only purchased for new houses. Many existing homeowners are renovating old bathrooms.

People are replacing traditional toilets with wall-hung or one-piece models and choosing better-looking wash basins, faucets, showers, and bathroom furniture.

Premiumisation

Indian consumers are increasingly willing to spend more on bathroom products.

Instead of buying only basic products, customers are looking for rimless toilets, concealed cisterns, designer wash basins, sensor faucets, smart toilets, and premium bathroom furniture.

Industry research submitted to SEBI indicates that the premiumisation of bathrooms is becoming an important trend, while branded products are taking a larger share of the overall market.

Water Conservation

Water efficiency is becoming increasingly important in India.

Modern sanitaryware brands are developing products that use less water while maintaining effective flushing. Dual-flush systems, efficient cisterns, sensor-based products, and improved flushing technology are helping reduce unnecessary water consumption.

Growth of Organised Retail

Traditionally, sanitaryware was heavily dependent on local dealers and construction-material stores. This is changing.

Large brands are opening exclusive showrooms and experience centres where customers can see complete bathroom setups before making a purchase.

For example, Roca has expanded its network of display studios in India, while Jaquar operates branded experience centres and showrooms.

Hotels and Commercial Projects

The growth of hotels, restaurants, offices, hospitals, airports, shopping centres, and other commercial buildings also creates demand for sanitaryware.

Commercial customers generally require durable products, reliable after-sales support, consistent supply, and water-efficient designs. This gives established brands an advantage over many small manufacturers.

Smart Bathroom Technology

Technology is becoming a major part of premium sanitaryware.

Smart toilets can offer functions such as automatic flushing, heated seats, bidet washing, deodorisation, sensor operation, and remote controls.

Although these products remain expensive compared with standard toilets, their popularity is increasing among premium consumers and luxury projects.

Conclusion

India’s sanitaryware industry has changed significantly over the years. What was once a market dominated mainly by basic toilets and wash basins now includes designer sanitaryware, smart toilets, water-saving systems, premium faucets, bathroom furniture, wellness products, and complete bathroom solutions.

CERA, Jaquar, Parryware, Hindware, Kohler, TOTO, Kerovit, Somany Bathware, Johnson Bathrooms, and Duravit are among the important brands serving different parts of the Indian market.

CERA has built a strong domestic position in sanitaryware and faucets. Jaquar has grown into a large complete bathroom-solutions company with significant manufacturing capacity. Parryware benefits from its long Indian heritage and Roca’s global expertise. Hindware remains one of the country’s best-known bathroom brands, while Kohler and TOTO have strong positions in premium and technology-focused products.

For normal consumers, the best sanitaryware brand ultimately depends on budget, bathroom size, design preference, water efficiency, product quality, warranty, and service availability. There is no single brand that is perfect for every buyer. But the brands discussed above have built strong positions and are likely to remain important names in India’s evolving bathroom industry.