InstaAstro is a digital platform for spiritual wellness located in Gurgaon. InstaAstro has raised $12 million in its Series A funding round. Singularity AMC and existing investor Artha Venture Fund led the round of investment. The round also saw participation from the founders of the company.

This financial milestone has come nearly two years after InstaAstro raised ₹18.5 crore (approximately $2.2 million) in its pre-Series A funding round. The round was led by Artha Venture Fund. The company had raised ₹3.2 crore in funding in its seed funding round in November 2021.

Fund utilization and expanded offerings

The proceeds received in the series of funding raised will be used for the next round of expansion of InstaAstro. One of the key areas where significant spending will be made is on expanding InstaAstro’s footprint in regional and international markets. 

The company will invest heavily in developing AI-powered products. The company will invest heavily in product development using AI. InstaAstro plans to implement artificial intelligence, particularly for sentiment analysis, and provide multilingual support for its growing international user base to improve the overall quality and effectiveness of its user consultations.

InstaAstro was founded in 2021 by Nitin Verma. It was originally initiated as a mobile application for astrological consultations. It has grown and developed over time to become a complete platform for spiritual wellness. 

Today, the range of services offered includes astrology, tarot, numerology, vastu, Pooja Seva, and spirituality commerce. Currently, InstaAstro has a user base of 12 million users and works with over 5,000 experts from 183 countries.

Financial performance and competitive landscape

The financial performance of InstaAstro is an indicator of its upward growth, with revenue almost doubling to ₹111.26 crore in FY26 from ₹52 crore generated in FY25. The revenue contribution from the international part of its business accounts for around 25%, mainly from Indians abroad.

The total user base for the company as a whole has experienced marked growth, increasing by almost 400% in two years. According to the latest numbers, the firm has now passed the ₹200 crore milestone per year.

The business’s long-term vision is to create a complete environment where users can conduct consultations with experts, practice spiritual rituals, find services, and even buy items easily along their spiritual journey. 

InstaAstro faces direct competition from well-established companies in the digital spiritual wellness category, including GaneshaSpeaks, AstroTalk, Click Astro, Astroyogi, and Bodhi. Competitor AstroTalk recently achieved unicorn status after an ESOP buyback function.

Conclusion

InstaAstro’s $12 million Series A round of fundraising is a key milestone that strengthens the company for a crucial stage of expanding the market presence for spiritual wellness. The company is backed by Singularity AMC, Artha Venture Fund, and the company’s founders, with the aim to expand operationally and geographically. InstaAstro’s diversified vision involves strengthening its financial expansion, enhancing consultation capabilities, and broadening its services to create a well-rounded spiritual commerce ecosystem for its users.