DeHaat initiated the pesticide-free consumer food brand DeHaat Honest Farms. DeHaat Honest Farms has raised ₹35 crore in a pre-Series A funding round. The financing was led by OTP Ventures. There were significant contributions from Sadev Capital and Maiuni Ventures. In addition to the capital injection, the company has also officially appointed Adarsh J Srivastava, co-founder of DeHaat, as its new Chief Executive Officer to steer and pace the upcoming drive in enterprise development.

Capital deployment and operational foundation

The newly acquired funds will be deployed strategically at multiple key operating fronts, according to the official press release issued by DeHaat Honest Farms. The primary objective is to speed up geographic growth and increase category awareness around the need to buy pesticide-free produce. Additionally, the company plans to use the capital to expand its current product lineup through directed new product development operations.

DeHaat Honest Farms has a mission of bridging the gap between agricultural farms and homes that exists in the Indian market. The company does this through its entire pesticide-free food offering and direct connection with farm producers, which is highly structured in its approach to end-to-end quality and supply chain transparency.

The business of Honest Farms is built on connecting with the wider DeHaat ecosystem and its enormous network of more than 13 million farmers. This all-encompassing sourcing framework gives the brand confidence in full traceability and the ability to keep a consistent quality of the product along the supply chain. 

Supporting its clean food pledge, the brand tests every single pack produced through over 230 quality checks. Each package is always accompanied by a certificate which confirms that it is free from pesticides, giving consumers confidence that the products are real, pure, and completely free of chemicals.

Product portfolio and competitive landscape

Currently, DeHaat Honest Farms carries a diverse range of products, including over 100 items across core food lines, including staple products, superfoods, and everyday food products in the home market. The distribution tactics of these offers have grown significantly, both in physical and online stores.

The brand has a wide range of products available through over 3,000 retailers in over 120 cities. The company has built a strong brand presence on major quick commerce apps, conventional e-commerce websites, and modern trade channels besides offline stores.

Looking forward to the next 12-18 months and its future operations, DeHaat Honest Farms has drawn up a financial and distribution strategy. The company is set on taking its annual run rate to ₹200 crore. To achieve its growth objective, the management will ensure that the company expands its retail store network to over 10,000 outlets, making it possible for millions more people to access clean food free of pesticides.

Currently, the overall scenario around pesticide-free consumer food products and clean-label foods in India is indicating a high level of consumer traction and momentum. The shift in structure is mainly due to daily consumers being more aware about food safety, chemical residues, traceability factors, and the overall healthiness of their primary nutritional sources.

DeHaat Honest Farms operates in this evolving ecosystem as part of the existing industry players. Another interesting company operating in this same niche is Safe Harvest, which provides pesticide-free grains, pulses, spices, and basic foods for the consumer market. 

Previously, Wingreens had acquired Safe Harvest in 2026 in a share-swap deal arrangement. Apart from Safe Harvest, other ventures that have entered this area include Farmizen, who are actively engaged in chemical-free food production methodologies and farm-to-consumer delivery systems.

Conclusion

DeHaat Honest Farms’ successful pre-Series A funding round of ₹35 crore, led by OTP Ventures, represents a significant operational milestone for the company, enhancing its market standing with its new chief executive officer, Adarsh J Srivastava. With a massive network of over 13 million farmers and adherence to strict quality control checks, including a pesticide-free certified guarantee, the brand will be poised to grow to have more than 10,000 stores across the country in India.

With consumer demand for clean-label, chemical-free food products gaining traction nationwide, DeHaat Honest Farms is on course to reach an annual gross revenue of ₹200 crore in the coming 12-18 months, continuing its efforts to connect Indian farmers with health-conscious households.