BlissClub has raised ₹160 crore in a fresh funding round. It represents an important move in its Indianization process in the rapidly expanding apparel market in India. Singularity AMC led the investment round. Singularity AMC is an India-centric alternative asset management firm known for investing in high-growth enterprises in various industries.

Founder Minu Margeret and partner Vidit Aatrey also invested significant personal funds into this round, showing deep faith in the long-term vision of the brand. Early-stage VC firm Elevation Capital and global VC firm Eight Roads Ventures stepped up to help fund the next stage of the firm’s growth.

Image Source: Business Standard 

Capital infusion and expansion

The funds of ₹160 crore will be utilized in several strategic initiatives for growth aimed at strengthening BlissClub’s place in the Indian market. The company intends to use these resources to broaden its product mix, expand its brick-and-mortar store footprint, and bolster its product development and testing channels. The investment will allow BlissClub to access skilled people in various functions to support the execution and continue to build momentum into the next stage of growth for BlissClub.

Established in 2020, BlissClub started its journey with a clear objective to create dedicated activewear for Indian women. The company saw a significant market opportunity, as it saw that existing international and domestic choices did not focus on the distinctly Indian body type, weather conditions, and the financial trajectory of people. 

This strategy led to the development of immense brand loyalty during the 5 years. BlissClub evolved from a small online venture into a mature lifestyle brand that operates across multiple channels. BlissClub boasts over 40 stores located in various parts of India and continues to generate revenue through both its own digital channels and through other online marketplaces.

Following its successful initiative in women’s activewear, BlissClub expanded its concentration earlier in 2026 to the menswear category. This portfolio is evidence of the brand’s vision to become a fully fledged comfort wear brand with a broader consumer base. 

As a result of this continuing expansion, the company has already reached positive financial outcomes. BlissClub has a strong growth profile, based on numbers provided by the company, with revenue up by more than 60% year-on-year over the last 2 years.

The Founder and Chief Executive Officer, Minu Margeret, said, “We believe active lifestyle apparel is increasingly becoming a staple of everyday wardrobes, and BlissClub’s deep product R&D and sourcing capabilities give us a unique right to win in this category. This round allows us to double down on that vision — investing further in product innovation, expanding our offline presence, and bringing BlissClub to many more consumers across the country.”

Quotation Source: IndianWeb2 

Investment and industry context

The investment from Singularity AMC indicates high growth confidence in BlissClub’s positioning and execution. The new capital raised will be used to directly fund this strategic vision in terms of expansion across various physical locations and improvements to digital and online distribution channels.

The ₹160 crore funding round comes amid increasing investor focus on India’s direct-to-consumer fashion and athleisure market. As online-first brands surge into physical stores, Indian consumers benefit with more focus on fitness, casual and active lifestyle products.

Government support for strengthening domestic textile manufacturing is helping the industry. The government-owned Production Linked Incentive (PLI) scheme for the textile and apparel segment has been widened to incentivise more investment and manufacturing capacity in the industry.

Other acquisitions in the health, fitness and lifestyle area also highlight the strong demand for investment in this category. Agilitas, a sportswear group, for example, recently closed a contractual deal agreement to receive ₹225 crore to bolster its manufacturing capacity, brand portfolio and retail presence. 

The other notable deal involved wellness firm Bodycraft, which had raised ₹120 crore in an allotment to expand its operations in India, with Singularity AMC playing a key role. These assets represent a larger investment pattern in support of high-growth consumer lifestyle convenience and activewear enterprises.

The Co-chief Investment Officer at Singularity AMC, Sandeep Bapat, said, “We have been very impressed with how the Blissclub team has thoughtfully built a strong brand and business in the fast-growing categories of comfort-wear and active-wear in India. This fundraise will enable the company to further expand across both offline and online channels.”

Quotation Source: IndianWeb2 

Conclusion

The financing of ₹160 crore is a testament to how strongly the Indian athleisure apparel market is popular among consumers, the vision of its co-founder, and the trust of its investors. BlissClub’s current omnichannel strategy, coupled with fresh investment and a successful physical store rollout, now comprising more than 40 stores, the introduction of a new menswear segment, and revenue growth well over 60% YOY, is ideal for the next phase of expansion.

With the shifting preferences of consumers moving towards comfortable and functional wear, the strategic execution and product innovation of BlissClub shall continue to play a significant role in shaping Indian activewear in the future.