Introducing XYXX Sculpt Vest, a comfort-first shaping vest engineered to help clothes fit better – not change the body beneath them. 

Mumbai, India – 29th July, 2026: India’s leading men’s innerwear and lifestyle brand, XYXX, announced the introduction of an entirely new category with the launch of its first-ever collection of men’s shapewear vests, with XYXX Sculpt. Marking one of the brand’s most significant product innovations, the launch reflects XYXX’s continued commitment to reimagining men’s essentials through thoughtful design, cutting-edge fabric technology, and consumer-first innovation.

With Sculpt Vest, XYXX isn’t simply introducing a new product – it’s introducing a new way for Indian men to think about confidence dressing. Today’s modern Indian man is investing more consciously than ever before in self-care, embracing skincare, fragrances, premium innerwear, fitness and personal style as essential parts of his everyday routine. Yet, while women’s shapewear has long been accepted as a wardrobe essential, men’s shapewear continues to be viewed through the lens of stigma rather than functionality. XYXX believes it’s time to change that. By bringing men’s shapewear into the mainstream, the brand aims to define and lead an emerging category that has remained largely untapped in India, positioning shapewear as the next essential layer – one that enhances comfort, fit and confidence without compromising on ease of wear. 

Developed for men who want to look and feel their best – whether stepping into an important meeting, attending a wedding, or simply elevating their everyday wardrobe – the Sculpt Vest by XYXX is engineered to smooth, support, and sculpt the body while remaining breathable, lightweight, and comfortable for all-day wear. Unlike traditional shapewear that’s restrictive and applies uniform compression across the body, Sculpt features an innovative zone-specific rib construction that delivers targeted support exactly where it’s needed. Finer ribs across the chest, stomach and obliques deliver targeted shaping, while wider ribs across non-targeted areas minimise unnecessary pressure, ensuring a significantly more comfortable wearing experience. Recognising one of the biggest concerns men have around shapewear – whether they’ll be able to breathe and move freely – XYXX has developed Sculpt with a higher spandex composition and a four-way stretch construction that offers superior flexibility and unrestricted movement. Combined with lightweight, breathable, moisture-wicking and sweat-absorbent fabric, the vest can be worn comfortably for extended periods, making it as functional for everyday wear as it is for special occasions.

Commenting on the launch, Dipak Bhatt, VP Operations, XYXX, says, “At XYXX, we’ve always believed the best product innovations come from understanding the needs consumers don’t always articulate. The modern Indian man today is investing more than ever in how he presents himself – whether through fitness, grooming, or style. Yet, there has been very little innovation around products that support confidence beneath what we wear. With the launch of our Sculpt Vest, we aren’t simply launching another product; we’re introducing a category that deserves a place in every man’s wardrobe. Our goal is to remove the stigma around the category and shift the conversation from correction to comfort. We believe shapewear should be viewed as just another modern essential that helps men feel their best during the moments that matter most.”

At its core, Sculpt is designed to help your clothes fit the way they were designed to – which in turn will lead to a more confident man. Unlike conventional compression garments, XYXX Sculpt has been developed with a performance-first approach, built to complement the modern man’s wardrobe with an invisible layer of comfort and confidence.  

With Sculpt, XYXX is not simply expanding its portfolio. It is establishing what the future of men’s shapewear in India can look like – comfort-first, perfectly functional and engineered for everyday confidence. The launch further strengthens XYXX’s position as a brand committed to driving innovation within the men’s essentials space. Having transformed the innerwear category through premium fabrics and elevated design, the brand now brings the same consumer-centric approach to men’s shapewear, introducing a category that is poised to become an integral part of the modern wardrobe.