Onpoint is an established rewards program for consumers. Onpoint has raised $600K in its pre-seed funding round. Whiteboard Capital and First Cheque co-led this early-stage funding round. First Cheque is an investment entity functioning under IndiaQuotient. Beyond these flagship institutions, the financial segment also saw involvement from a wide range of prominent angel investors. Among them are former directors from tech giants Meta and Google, and prominent alumni of the Kellogg School of Management.

Operational backbone and core purpose

Founded by former Meta employees Nakul Khanna and Anurag Gupta, the consumer rewards platform was launched in 2025. Onpoint’s mission is to help its users get top-value rewards on their routine purchases from a variety of brands and retailers. On the back of the successful closing of this pre-seed round, the firm has explicitly said that the additional funding shall be used to hyper-scale its technology product, further expand the existing network of merchant-partners, and quickly expand the total number of customer users in India.

The technical networks for this platform are entirely payment-neutral. Gift Vouchers enable consumers to earn Onpoints continuously as they make purchases and actively shop with associated brands. These services are easily accessible via the official Onpoint mobile app, their website, or a browser extension. 

One of its operational benefits is the fact that the rewards are effortlessly acquired regardless of the payment technique the shopper chooses at the checkout. These credits can be directly applied to current credit card rewards and merchant loyalty programs for maximum value.

Reward redemption and fundamental strength

The more users earn Onpoints, the more redemption options the platform offers that are quite flexible. Consumers can spend their accumulated Onpoints directly across major travel and well-known loyalty programs such as IndiGo BluChip, Flipkart Supercoins and Air India’s Maharaja Club. 

The points can also be traded for gift cards at a large network of over 300 popular retailers beyond the airline ecosystem and the platform itself. Major websites like Amazon Pay, Flipkart, Myntra, etc. are featured in this exhaustive list of digital gift cards.

It’s very much a team of top-tier corporate experience at the foundation here at Onpoint. The panoply of experience that the group can offer comes from some of the world’s biggest companies such as Meta, Google, Uber, and Zeta. 

This domain expertise has guided the leadership team through several preceding roles across critical business verticals including consumer tech, digital payments, and higher levels of platform engineering. This integrated experience should help the platform’s execution capabilities as it expands operations in the competitive rewards space in India.

Conclusion

Onpoint’s recent $600K pre-seed funding is a significant achievement in advancing the company’s endeavors to scale its payment-agnostic rewards strategy. With support from institutional investors like First Cheque and Whiteboard Capital, along with industry-specific technology companies, the company has strong sources of capital available to drive it to market. By offering flexible point aggregation and partnerships with major loyalty programs and over 300 brands, the platform aims to establish a strong presence in India’s consumer ecosystem.